Words That Sell - Steps For Hiring a Freelance Writer
In today's recession-weary economy small business owners and entrepreneurs are feeling the crunch of the deflated US dollar.
Supporting a new brand or service with advertising and marketing can be challenging.
Cutting advertising and marketing budgets is a mistake many small business owners make.
Finding cost effective marketing and advertising avenues is the better alternative to slashing your budget.
There is a growing trend among small businesses and entrepreneurs that many large organizations have already taken advantage of, freelance writers.
Millions of businesses worldwide are reaping the rewards of hiring competent freelance writers.
Some of these companies have never met the freelancers who they outsource their projects to.
Yet, many businesses report that the relationship works well, they are happy with the results, they are saving money, and increasing their sales.
The Importance of Good Writing Frequently I receive an advertisement, flyer or article that can be greatly improved by good writing.
Writing communicates the value your product or service can add to a customer's life.
Many business owners and entrepreneurs have a great product or service, but unfortunately are not good writers.
A professional writer will not only concentrate on the basics of spelling and grammar, but will also have knowledge of psychology, marketing, public relations and even design and layout knowledge.
This knowledge can be utilized to maximize the potential of your business communication pieces and website content.
Take a chance on a writer.
If you find a writer you like, but they don't have a lot of experience with projects like yours, hire them for a smaller project or a small portion of a big project.
This will give you an example of their style and quality.
A good writer can write just about anything, so previous experience in a certain area may not be needed.
Benefits of Hiring a Freelance Writer oBy retaining the services of a freelance writer, you pay only the writer's fee.
Payroll taxes, benefits costs and other employee expenses are eliminated.
oWhether you need web content, a feature story, a how to article, email letter, newsletter or a brochure a freelance writer can do it all.
oA freelance writer works on a per project basis.
oYour projects are completed on time and on budget.
oA freelance writer increases staff productivity.
When employees know that writing projects will be handled by a freelance writer, they have the time to concentrate on what they do best.
oA freelance writer can bring new life to your marketing communications program.
So often companies have the same message for months, if not years.
Why run the risk of becoming stale? Consumers need to see new content and up to date product information.
oA copywriter has the skills to handle research and conduct expert, value-driven interviews.
oA professional freelance writer knows how to write content that sells, educates, motivates and which meets your company's needs.
oHire a writer you can work with.
If you need a freelance writer now, chances are you will need one again in the future.
Hire a good writer to whom you will want to send future projects.
This will save you hiring frustrations later.
oSign a contract with the writer.
State the project details and deadlines clearly ion the contract.
If you trust the writer, you will still need to at least give written details of how you want the project completed.
Save a copy for yourself so no one loses track of what you need.
oThe bottom line is simple: when you use a freelance writer your document is professionally written when, where and how you need it.
Conclusion As a self-employed individual, a freelance writer's reputation and future business is reliant upon the quality of the work he or she delivers and a freelancer will, therefore, often work more diligently than staff employees.
When you hire a freelancer, you only pay for the work delivered and once a project is completed, you are not committed to continuing to pay out a permanent salary.
Many employers are now realizing that the advantages of hiring a competent freelance writer far outweigh any perceived disadvantages and are profiting as a result.
Supporting a new brand or service with advertising and marketing can be challenging.
Cutting advertising and marketing budgets is a mistake many small business owners make.
Finding cost effective marketing and advertising avenues is the better alternative to slashing your budget.
There is a growing trend among small businesses and entrepreneurs that many large organizations have already taken advantage of, freelance writers.
Millions of businesses worldwide are reaping the rewards of hiring competent freelance writers.
Some of these companies have never met the freelancers who they outsource their projects to.
Yet, many businesses report that the relationship works well, they are happy with the results, they are saving money, and increasing their sales.
The Importance of Good Writing Frequently I receive an advertisement, flyer or article that can be greatly improved by good writing.
Writing communicates the value your product or service can add to a customer's life.
Many business owners and entrepreneurs have a great product or service, but unfortunately are not good writers.
A professional writer will not only concentrate on the basics of spelling and grammar, but will also have knowledge of psychology, marketing, public relations and even design and layout knowledge.
This knowledge can be utilized to maximize the potential of your business communication pieces and website content.
Take a chance on a writer.
If you find a writer you like, but they don't have a lot of experience with projects like yours, hire them for a smaller project or a small portion of a big project.
This will give you an example of their style and quality.
A good writer can write just about anything, so previous experience in a certain area may not be needed.
Benefits of Hiring a Freelance Writer oBy retaining the services of a freelance writer, you pay only the writer's fee.
Payroll taxes, benefits costs and other employee expenses are eliminated.
oWhether you need web content, a feature story, a how to article, email letter, newsletter or a brochure a freelance writer can do it all.
oA freelance writer works on a per project basis.
oYour projects are completed on time and on budget.
oA freelance writer increases staff productivity.
When employees know that writing projects will be handled by a freelance writer, they have the time to concentrate on what they do best.
oA freelance writer can bring new life to your marketing communications program.
So often companies have the same message for months, if not years.
Why run the risk of becoming stale? Consumers need to see new content and up to date product information.
oA copywriter has the skills to handle research and conduct expert, value-driven interviews.
oA professional freelance writer knows how to write content that sells, educates, motivates and which meets your company's needs.
oHire a writer you can work with.
If you need a freelance writer now, chances are you will need one again in the future.
Hire a good writer to whom you will want to send future projects.
This will save you hiring frustrations later.
oSign a contract with the writer.
State the project details and deadlines clearly ion the contract.
If you trust the writer, you will still need to at least give written details of how you want the project completed.
Save a copy for yourself so no one loses track of what you need.
oThe bottom line is simple: when you use a freelance writer your document is professionally written when, where and how you need it.
Conclusion As a self-employed individual, a freelance writer's reputation and future business is reliant upon the quality of the work he or she delivers and a freelancer will, therefore, often work more diligently than staff employees.
When you hire a freelancer, you only pay for the work delivered and once a project is completed, you are not committed to continuing to pay out a permanent salary.
Many employers are now realizing that the advantages of hiring a competent freelance writer far outweigh any perceived disadvantages and are profiting as a result.
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