One of the most powerful e-commerce tools on the Internet today allows you to automate your marketing and its housed right there within your shopping cart.
Most people don't buy from you the first time they visit your website so how do you stay in touch with them until they do? Through marketing, naturally.
Once you give them a chance to come to know like and trust you they are more inclined to buy from you.
If you have a sophisticated shopping cart in your e-commerce set up you can automate your marketing by using sequential autoresponders which will send a series of emails automatically whenever you dictate.
What message do you most need to get out to new customers? What about after they make a purchase? Whatever marketing messages your business requires you no longer have to worry about forgetting or being too busy to get them out.
Your cart will send them for you.
If you decide to create an e-zine, or e-letter, or tip of the month your cart will take care of subscribing and unsubscribing your followers.
If you want to send a special sales message out to prospects your cart will remove them from that message sequence once they make a purchase without you having to do a thing.
Marketing just got a whole lot easier.
Who would have ever thought that shopping carts could be so sophisticated? Sure, this function was a long time coming and only the most advanced carts offer it, but still, they've come a long way.
Pretty soon it won't even make sense to call them shopping carts.