How to Get the Most from Marketing Trade Shows
Attending marketing trade shows is a great opportunity to meet with, learn from, and get connected with some of the best marketers and companies in the business. But anyone who has attended one knows there are always an overwhelming amount of booths to visit and people to see. Here are some tips for successfully navigating a trade show and ensuring you get what you want out of it.
The most important part of a successful event happens long before the marketing trade shows even happen. Make sure you do your research and you know what companies or people are going to be there, what presentations or seminars will happen, and what the layout of the show floor will be. Once you know that information, it is vital to make a plan on what you want to see and who you want to talk to, because going in without a game plan will only leave you lost and overwhelmed.
Research the industry, people, and companies that you want to talk to. Being able to hold a meaningful conversation with them about the business or industry may go a long way to making a positive impression.
Once you've made your list of what you want to do, check for a map on the trade show website to lay out the order you will do things in. Trade show floors are typically huge and very cluttered, so knowing where to go can save lots of time wandering around looking for your destinations. It's a good idea to allow yourself time after you've completed your list to explore, because companies or individuals that were not on your radar may have some information or opportunities if you stop by their booth.
Always arrive with plenty of business cards and a folder with a notebook. The last thing anyone wants is to miss an opportunity to exchange contact information with a future employer or business contact. Looking like you came prepared is a sign of professionalism and shows that you want to be there and are serious about your industry.
Marketing trade shows lead to an incredible amount of jobs and business deals because people utilize the opportunity to their advantage. Think about it, how often do all the best in the business gather in one room while actively looking to hold conversations and connect with each other? Take advantage of this, and be prepared. You might be amazed at what you get out it.
The most important part of a successful event happens long before the marketing trade shows even happen. Make sure you do your research and you know what companies or people are going to be there, what presentations or seminars will happen, and what the layout of the show floor will be. Once you know that information, it is vital to make a plan on what you want to see and who you want to talk to, because going in without a game plan will only leave you lost and overwhelmed.
Research the industry, people, and companies that you want to talk to. Being able to hold a meaningful conversation with them about the business or industry may go a long way to making a positive impression.
Once you've made your list of what you want to do, check for a map on the trade show website to lay out the order you will do things in. Trade show floors are typically huge and very cluttered, so knowing where to go can save lots of time wandering around looking for your destinations. It's a good idea to allow yourself time after you've completed your list to explore, because companies or individuals that were not on your radar may have some information or opportunities if you stop by their booth.
Always arrive with plenty of business cards and a folder with a notebook. The last thing anyone wants is to miss an opportunity to exchange contact information with a future employer or business contact. Looking like you came prepared is a sign of professionalism and shows that you want to be there and are serious about your industry.
Marketing trade shows lead to an incredible amount of jobs and business deals because people utilize the opportunity to their advantage. Think about it, how often do all the best in the business gather in one room while actively looking to hold conversations and connect with each other? Take advantage of this, and be prepared. You might be amazed at what you get out it.
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