Why do some people feel that social bookmarking does not work, or that is it simply not worth the time and effort it takes to do it? Before we take a look at how to apply your new social marketing strategy, let's take a minute to see why many people fail at social marketing.
The main reason people think that using social networking and bookmarking sites is a waste of time, is because "they" are wasting "their" time.
Social bookmarking is about applying the techniques both properly and repeatedly.
The entire process is about putting together a plan of action that actually works for your business and your situation.
Let's take a look at what you should be doing with social bookmarking.
The first thing you are going to need to do is to sign up (open) a social networking site account.
On this account, you are going to need to post content that is related to the topic of choice that you wish to discuss.
Once the page is to your liking, publish your page so that users may see it live.
Now that your site is live, go to your favorite social bookmarking site and bookmark the page you just created.
Ready for this often missed step? Good.
Now duplicate your bookmarking process with other separate bookmarking sites.
Yes, repeat the bookmarks on as many bookmarking sites as you can, See, this is a big piece of the social bookmarking puzzle that many people miss.
For some reason people are under the mistaken perception that they can only have a small number of bookmarking accounts.
I see people open one, two or even a handful of social bookmarking site accounts and then think that 5 bookmarks is going to be enough.
There is nothing wrong or illegal about opening up an account at 100 bookmarking sites and bookmarking your site there.
Each one will be a link to your sites.
This means that the more accounts you sign up with, the more social you are, and the more people have a chance to see what you bookmarked.