Global Perspective of Direct Marketing
The global outlook of the direct marketing scenario shows the character and nature of direct market in various countries across. And, we see that technology has paved the way for the emergence of global consumers. Marketers are becoming more intuitive, more inventive and more aggressive about using a mash-up of direct marketing tactics to cultivate them. It's a complex challenge due to factors including the disparate commerce and privacy regulations, access to technology, the mass of data available, consumer habits and cultural distinctions around the world, as well as the still-shaky global economy and consumer confidence.
However, marketers are doing what they can to meet the challenges given the opportunities in specific markets. The World Bank projects that GDP will grow 6% annually in developing countries through 2012, including in countries such as China and India, but increase by less than 3% in the U.S. and 2% in Europe. Researchers' projections about global ad spending tell the rest of the story. While then, many direct marketing companies like Clover Advertising and others contribute their share to the growth of GDP in UK.
According to a latest media agency report, developing markets are expected to grow their share of the global ad spend by 4 percentage points to 34.9% by 2013. While the U.S. remains the largest market in advertising investment €" at more than three times the size of the second-largest market, which is Japan €" its growth rate is eclipsed by the emerging markets.
Through 2013, the North American ad market will grow 3.3%, while Western Europe will experience a 2.8% uptick, states the report. By contrast, Latin America is expected to grow 7.1% in the same period, and Central and Eastern Europe are projected to rise 10.4%.
Those growth markets are where brands want to be. Accountable direct marketing strategies encompassing channels including postal mail, email, mobile and social media €" coupled with an intensified focus on data analysis, measurement and performance €" are helping them establish a beachhead in these parts of the world.
The global marketers are more accountable around the world, and we live in a world where marketers must clearly demonstrate the return on investment. And marketing experts are in the opinion that, these are really big factors driving the need for marketing to not so much be turned into a global activity; as figuring out how one can get synergy between the local and global factions.
Direct marketing sure has a lot to look forward to in 2012.
However, marketers are doing what they can to meet the challenges given the opportunities in specific markets. The World Bank projects that GDP will grow 6% annually in developing countries through 2012, including in countries such as China and India, but increase by less than 3% in the U.S. and 2% in Europe. Researchers' projections about global ad spending tell the rest of the story. While then, many direct marketing companies like Clover Advertising and others contribute their share to the growth of GDP in UK.
According to a latest media agency report, developing markets are expected to grow their share of the global ad spend by 4 percentage points to 34.9% by 2013. While the U.S. remains the largest market in advertising investment €" at more than three times the size of the second-largest market, which is Japan €" its growth rate is eclipsed by the emerging markets.
Through 2013, the North American ad market will grow 3.3%, while Western Europe will experience a 2.8% uptick, states the report. By contrast, Latin America is expected to grow 7.1% in the same period, and Central and Eastern Europe are projected to rise 10.4%.
Those growth markets are where brands want to be. Accountable direct marketing strategies encompassing channels including postal mail, email, mobile and social media €" coupled with an intensified focus on data analysis, measurement and performance €" are helping them establish a beachhead in these parts of the world.
The global marketers are more accountable around the world, and we live in a world where marketers must clearly demonstrate the return on investment. And marketing experts are in the opinion that, these are really big factors driving the need for marketing to not so much be turned into a global activity; as figuring out how one can get synergy between the local and global factions.
Direct marketing sure has a lot to look forward to in 2012.
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