Targeted traffic to your website is the ultimate goal of every internet marketer.
Very often, however, the focus is just on the traffic part of the formula rather than the targeted part.
As a result, great deals of time, money and creative energy are expended, but without targeted traffic it will probably be a waste.
As an example of the importance of targeted traffic, let's say you are the greatest brain surgeon in the world.
You have a degree from the best brain surgery medical school and work at the greatest brain surgery hospital ever known to man.
If you were to go out and offer free brain surgery to everyone you met on the street you would be spending a lot of time and energy and have the best service to offer at the best price, but you probably wouldn't be getting very much business because you haven't targeted your offer to those that want it.
Targeted Traffic Means More Buyers In the end, the success of your business will not be based on how many people you show your products or services to, it will be based on how many people buy it.
Targeted traffic translates into more buyers with lesser traffic.
Currently one of the most effective ways of getting targeted traffic to a website is by using a Pay Per Click Or PPC campaign.
Certainly the best known of these types of advertising is Google's AdWords.
The way it works is that an advertiser puts together text ads for their product or service.
They identify certain keywords they would like their ad to appear for when someone uses them in a search engine inquiry.
They offer a bid price on those keywords which they will pay to the search engine each time their ad is clicked on.
The higher their bid, the better their chance of having their add appear and the higher up the search engine results page it will be placed.
Pay Per Click Offers High Visibility This will create extremely targeted traffic based on your keyword selection.
Depending on your budget, you can virtually guarantee a high visibility placement on the first page of a search engine result by making a large enough bid on the chosen keywords.
With proper keyword selection you can match up your offers to meet exactly the customer's wants and needs producing laser targeted traffic.
In addition to the Search Engine Results Pages (SERPs), Pay Per Click advertising is also featured on content networks as well as individual blogs or websites that have chosen to display these types of ads in exchange for getting a piece of the bid price when one of their visitors clicks on the ad.
While still very targeted traffic, these prospects may be at a lower level in the buying cycle because they did not type your keywords in a search.
They came across your ads while looking at other content.
Never Use Trickery With PPC One important factor to keep in mind to ensure your PPC campaign produces only targeted traffic is to avoid the temptation to write ads that try and trick people just to get them to come to your site.
Make sure that whatever you are saying in your ad matches up with what the customer will see when he gets to you site.
Not only will you alienate someone who will never come back to your site, you will also be charged for the click.
If done correctly, your PPC ad will ensure that each and every click is a potential buyer that is looking specifically for what you are offering.
Selecting the right keywords from good keyword research can provide significant benefits and growth to your business from laser targeted traffic.