Postcard mailing is an easy way to get your personal marketing done at the convenience of mass advertising.
You can use a universally appealing design and print it with your customers' individual name and send it straight to their mailbox.
Postcard printing companies offer a comprehensive mailing service that guides you through every step of your advertising campaign.
1.
Online Price Quotation: You can get an all inclusive price quotation that enables you to project the cost of the entire project.
You can use this to come up with a realistic budget projection for the specifications you need or it can help you scale down your specifications to meet your marketing budget.
You can down grade or upgrade the mailing list with the less targeted costing less than more targeted lists.
You can also choose the mailing service you need with the priority mail costing more and the bulk mail giving you more savings.
2.
Online Transaction: You can apply the ease of online shopping with your printing projects as well.
You select the product specification you need including the paper material, the quantity, the names for the mailing list, and the postage and pay for it using a credit card.
When you have completed the payment the printer will send you a digital proof you can approve to get the printing started.
There are some online printers though that will allow you to proof your project for free.
You proof your materials ahead so you have the option to have it printed later on.
If on the other hand you change you mind, you are not obliged to order.
3.
Design Tool: The design tool is a gallery of pre-designed templates you can choose from and edit to input your information using the program.
This is the fastest way to accomplish your postcards without having to hire expensive graphic designers or ad agencies.
You can even include your logo or a picture of your product.
Even if you want to create your own design from scratch, be sure to download a postcard template from your printer.
This will ensure that your design meets the right specifications with the right margins and bleeds.
The template will also tell you which areas to leave empty for postal marks and where to print addresses.
4.
Mailing List When you have yet to acquire your own mailing list, you can simply purchase names from your printer.
The cost of purchase depends on the viability of the list and depending on your need.
In general though, the mailing list is very helpful in getting your direct-mail campaign started.
5.
Mailing Service Specifications: The printing company makes the necessary arrangements with the US Postal Service for bulk mail or for prepaid mailing.
They will simply print a postal code into the back of your postcard to indicate bulk mailing.
When you upload your database, you can ask the printer to verify the addresses to minimize returned mail.
In addition, the printer can also sort your data before printing.
They are arranged and lined up according to the manner prescribed by the USPS.
And because this is an automated process done electronically, you save both man hours and money for your postcard mailing.