Home Based Network Marketing Business - 5 Reasons Why 97% of Network Marketers Struggle to Get Leads
Here are 5 reasons why 97% of network marketers fail when trying to build their MLM home based business.
1] They lead with their opportunity This is a common mistake and the quickest way to go broke in network marketing.
Enthusiastic distributors trying to build their downline start talking about their company, its financial records and its products.
The Question is who cares? Network marketing is about relationships, people join people and not a company,So telling your companies story brands your company instead of you and that is insufficient to build a down line.
2] They don't offer value With network marketers who have an online presence via a blog, website or use social media to attract MLM leads, they make the mistake of turning their website into one massive billboard for their business.
Zig Ziglar said, 'you will get what you want if you help enough other people get what they want'.
This is the simple truth which any 6 or 7 figure marketer will tell you.
In today's digital age, there are so many messages competing for peoples attention and very few are of any value.
Your MLM prospects need tools, training and leadership, if you provide this, you will succeed in your home based business.
3] They don't build a - targeted - list of MLM prospects There is a saying, the money is in the list this is because people rarely buy the first time, especially in MLM, when you're pitching your opportunity directly.
Most likely, they are NOT interested in your MLM business because you are chasing them & why should they? If they don't join your opportunity, you have lost the money spent on marketing and still haven't made any money.
To succeed in network marketing, you need to create the opportunity to follow up with them .
4] They don't have marketing skills or mentorship Most people who join a network marketing home based business do so to fire their boss and most likely grew up with the mentality of getting a job.
As a result, they simply do not have the skills necessary to succeed.
In my case, a cousin introduced me to network marketing and the idea of residual income was what convinced me that I would start a network marketing business.
We all want and deserve financial security which a network marketing business can help us achieve.
However, without the skills or mentorship success will be elusive.
5] They use old school prospecting methods Did your upline tell you to make a list of everybody you know? Well mine did and guess what? Nobody was interested in joining my business - which was a painful waste of time! Other old school methods which will only waste your money include postcards, fliers and home parties.
Now don't get me wrong these methods can be effective but very few network marketers.
There is also a cost to using these methods which you may not recover immediately.
Remember this is a home based business and like any business you need to have money coming in to cover your expenses like your monthly your monthly auto ship to make and if you're not earning money to cover your expenses, you will soon go out of business.
Watch out for part 2 of this post.
1] They lead with their opportunity This is a common mistake and the quickest way to go broke in network marketing.
Enthusiastic distributors trying to build their downline start talking about their company, its financial records and its products.
The Question is who cares? Network marketing is about relationships, people join people and not a company,So telling your companies story brands your company instead of you and that is insufficient to build a down line.
2] They don't offer value With network marketers who have an online presence via a blog, website or use social media to attract MLM leads, they make the mistake of turning their website into one massive billboard for their business.
Zig Ziglar said, 'you will get what you want if you help enough other people get what they want'.
This is the simple truth which any 6 or 7 figure marketer will tell you.
In today's digital age, there are so many messages competing for peoples attention and very few are of any value.
Your MLM prospects need tools, training and leadership, if you provide this, you will succeed in your home based business.
3] They don't build a - targeted - list of MLM prospects There is a saying, the money is in the list this is because people rarely buy the first time, especially in MLM, when you're pitching your opportunity directly.
Most likely, they are NOT interested in your MLM business because you are chasing them & why should they? If they don't join your opportunity, you have lost the money spent on marketing and still haven't made any money.
To succeed in network marketing, you need to create the opportunity to follow up with them .
4] They don't have marketing skills or mentorship Most people who join a network marketing home based business do so to fire their boss and most likely grew up with the mentality of getting a job.
As a result, they simply do not have the skills necessary to succeed.
In my case, a cousin introduced me to network marketing and the idea of residual income was what convinced me that I would start a network marketing business.
We all want and deserve financial security which a network marketing business can help us achieve.
However, without the skills or mentorship success will be elusive.
5] They use old school prospecting methods Did your upline tell you to make a list of everybody you know? Well mine did and guess what? Nobody was interested in joining my business - which was a painful waste of time! Other old school methods which will only waste your money include postcards, fliers and home parties.
Now don't get me wrong these methods can be effective but very few network marketers.
There is also a cost to using these methods which you may not recover immediately.
Remember this is a home based business and like any business you need to have money coming in to cover your expenses like your monthly your monthly auto ship to make and if you're not earning money to cover your expenses, you will soon go out of business.
Watch out for part 2 of this post.
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