Using Social Networks to Promote Your Business
Social web networking is the latest craze sweeping through the web.
Central to this movement is the idea of giving power to the user.
Over the past three years LinkedIn, Twitter and Facebook have emerged.
These web social networking tools now take up over 10% of all on line activity.
Social networking is therefore very powerful.
Businesses need to sit up and take notice as these tools can be used by their users in both positive and negative ways.
The users of the networks can create followings and discuss businesses they have found to give good or bad service.
The power really is shifting to the consumer today.
This is especially the case in business to consumer franchise operations.
Customers talk to their friends about services they receive.
This usually happens when they feel they have receive a particularly good or bad service.
Franchisors should be looking out for what is being said about them in the social networks.
Facebook allows you to join relevant discussion groups and Twitter allows you to receive alerts on specific keywords in order to keep track of relevant industry information.
This will provide the franchisors with real time information about customer and franchisee attitudes where their brand is being discussed.
You can also interact in conversations that are relevant to your brand and service.
Thank the positive contributions and take note of the negative ones.
Responds to negative comments and suggest how they can resolved.
Turn negatives into positive customer interactions which all their friends will see.
Franchisors using the social web in this manner can get valuable insight into what is being said about their brand and can also identify problems and fix them before they spread.
Central to this movement is the idea of giving power to the user.
Over the past three years LinkedIn, Twitter and Facebook have emerged.
These web social networking tools now take up over 10% of all on line activity.
Social networking is therefore very powerful.
Businesses need to sit up and take notice as these tools can be used by their users in both positive and negative ways.
The users of the networks can create followings and discuss businesses they have found to give good or bad service.
The power really is shifting to the consumer today.
This is especially the case in business to consumer franchise operations.
Customers talk to their friends about services they receive.
This usually happens when they feel they have receive a particularly good or bad service.
Franchisors should be looking out for what is being said about them in the social networks.
Facebook allows you to join relevant discussion groups and Twitter allows you to receive alerts on specific keywords in order to keep track of relevant industry information.
This will provide the franchisors with real time information about customer and franchisee attitudes where their brand is being discussed.
You can also interact in conversations that are relevant to your brand and service.
Thank the positive contributions and take note of the negative ones.
Responds to negative comments and suggest how they can resolved.
Turn negatives into positive customer interactions which all their friends will see.
Franchisors using the social web in this manner can get valuable insight into what is being said about their brand and can also identify problems and fix them before they spread.
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