One of the top strategies to improve search engine rankings is building your link reputation. This link popularity strategy is just as important as the creation of pages of keyword rich content.

What is linkreputation?

This is defined as the anchor text link text or a link back. Anchor text is the text that appears on the list and backlinks (inboundlinks) are websites that contain a link to your website.

1. For example, many people would use "click here", ie the linktext

click here

(Remove the periods prior to a)

2. instead of using "Affordable Web Site Design", ie

Accessible Web Site Design

(Remove the periods prior to a)

The format in # 2 will be faster to improve their ranking in search engines.

How it works

The number of links pointing to your site (link popularity) will increase your search engine rankings. However, the quality of links that make a major difference. A quick way to improve search engine rankings is to use keyword rich text links on your site and links pointing to your site (back links). Therefore, when communicating with other website owners, specify which specific keyword phrase you want to use in the link text.

How to enhance the reputation of link to your website

1. Create a list of keywords specific to any of their websites. Keyword research and keyword phrases that are most relevant to the topic of your site. Use tools like Wordtracker. com to find the most popular keywords that people are entering into search engines.

2. Enter keywords into a search engine like Google folk to see how many competing sites out there. If it is a popular keyword is likely to find millions of websites. Therefore, while research has to dig a little deeper to find keywords that are not as popular. Ideally you want to select keywords that are in high demand (receives a large number of searches), but are in short supply (some competing sites).

3. Compare the number of back links - the use of link popularity tool (ie marketleap.com) to compare the number of links back to the sites of the competition is based on your keyword research.

You can also use this tool to find out how many links there are back in place and the popularity of its competition.

4. The investigation of sites that are linked to their competence - the use of a tool link, as in the Google toolbar to find out what sites are linking to your site and your competition.

5. Contact with other sites - sites that are already linking to your competition may be linking to your site. Write them a polite email, asking for a link to your site. You should already include a link to your site. This will help them want to link to yours. You may withdraw if a relationship is not reciprocal. Includes the exact link text to use. This should include specific keywords based on their previous research.

6. Using other methods - not all web site owners a reciprocal link. Therefore the use of other methods like writing articles or ebooks that contain links. Then redistributed to these online publications. This will lead to many high quality links to your site.

If the design or maintain your site based on the reputation of link, your search engine rankings will grow faster than if it had focused only on link popularity