Bookmarks are perhaps the most fun way to market your business.
They provide a great way for you to distribute your brand to people in a tangible, useful way.
You are not only marketing your business, but also becoming a valuable tool for the recipient.
As a result, it is important to keep a few things in mind when creating your bookmarks.
Paper - Make sure that the paper you choose is something that is durable enough to be used on a daily basis.
This is perhaps one of the most important items when evaluating your printing needs.
The paper stock is just as important as the design and shape.
So be sure to ask your printer which is best.
Gloss - Consider adding a sheen to your bookmark.
Enhancing your bookmark with a light shine will add value, as well as motivate the recipient to use it on a daily basis.
This will also translate in getting people to recognize your brand as a high quality, credible and reliable company.
Copy - Make sure that the copy you include on your bookmark is something that will be light and casual.
Including copy that is casual will help in getting your point across, and will help build a conversation with your recipient.
Also, be sure that the copy is as short and concise as possible.
Bullets, short phrases and quotes go a long way in not only adding personality, but also getting attention.
Imagery - Make sure that the images you choose on your bookmark all have a reason for being there.
Including off-brand images will only detract from your messaging, and also detract others from actually reading your message.
Remember, negative space is your friend, so if you should need to include anything, ask yourself twice if it should really be there.
Shape - Try and spend a little more to make your bookmark into an interesting shape.
Including an interesting shape will get attention.
Getting attention is your first step into getting your recipient to learn more about your brand.
Try to make it into a shape that embodies your business.
This can be a toothbrush for a dentist, or a wrench for an auto mechanic.
Just be sure that you sell yourself appropriately.
When you are done, simply be sure that all of your bookmarks are in line with your current branding.
By including this with your current branding you will be able to solidify your awareness, and get others' attention.