You have generated leads from a variety of means, using social networking, Google PPC, Facebook PPC, etc.
Now it is time to demonstrate credibility.
You are not marketing a product or business that has a low cost of ownership.
You better use a marketing tool that is different from those used for marketing a tooth-paste! Leads are actively seeking to conduct more research before they join your business or buy your product.
They will look for other options online.
How do you stand out? Your lead has queries.
Can you answer ALL of them? Succinctly and appropriately? Blog- The best marketing tool to "convert" more leads Reasons 1.
Your blog allows the lead to look at your passion and vision.
You cannot possibly convey all your passion and vision in a single lead capture page or a Google PPC.
2.
It gives an opportunity for lead to evaluate you better.
3.
Your blog describes who you are.
It is a central location for documenting your thoughts and what you think is who you are.
4.
Help the lead discover your personal side too.
5.
Picking the right people.
You have a better chance of succeeding in your business, if you have people like YOU joining the business.
A person who decides to join you after reading your blog, agrees on how you think.
6.
It helps you to describe your business idea better 7.
You have the option to describe your achievements and accomplishments.
8.
Provides the lead a more engaging and complete experience.
9.
The most important element in making a decision is trust.
Your blog is the best means to build this trust