Trade Show Follow Up is Where You Make Your Money
About 75% of trade show leads are never followed.
As you know, this really means something more like, "about 75% of exhibitors never follow up with their leads.
" Why did they go to the trade show? The trade show is just a show - the place to talk up your products and services.
Your sales come from your follow up.
Reasons for Not Following Up The reasons salespeople and managers drop their leads after trade shows almost always fall into one of two categories: 1.
Busy - you are playing catch up after just having been away at a trade show for 3 days 2.
Perceived Low Quality of Leads - you may perceive most of the leads to be low quality and feel like following up is not worth your time Time is the main factor.
The perception is that your time is better spent catching up or doing something else completely.
Those reasons are valid.
You are busy and, statistically, most leads will be dead ends.
The problem is that those reasons - ahem, we'll start calling them excuses now - are true for everyone, even for the people who do their follow up and realize their profits from the show.
Effective Methods of Following Up The goal of your follow up efforts is simple.
You (the exhibitor) need to make contact with your leads (the attendees) and get a clear response about whether or not each is interested in getting more information, having a meeting, or buying.
You can do this in one of three simple ways.
1.
Calling - time consuming but effective 2.
Email - individual emails or an email blast personalized for each lead (like a mail merge) 3.
Mail - a packet, letter, or postcard mailed to each lead You can do each of these yourself or you can outsource your trade show follow up to a professional agency such as Lead Optimize who will contact each of your leads using one or more of these methods.
Outsource Your Trade Show Follow Up and Get More Sales Imagine getting back to your office after exhibiting and simply sending your leads to your Lead Optimize marketing manager who will take care of your follow up for you.
Each lead will be sent a beautiful email with your company's logo and information along with the opportunity to complete a short qualifiers form or to say, "no thanks, just looking.
" Remaining leads will be called directly by a professional and friendly caller.
Additional information can be sent via mail to some or all of your leads.
Once your trade show follow up is complete, you will receive the qualified, sales-ready list - the hot leads - which you can use to realize the profit from your show.
Fast and professional, outsourcing your trade show follow up to Lead Optimize is the best way to get the most from your investment.
To learn more about cost-effective trade show follow up services from Lead Optimize, call (832) 628-0987 or visit http://www.
LeadOptimize.
com
As you know, this really means something more like, "about 75% of exhibitors never follow up with their leads.
" Why did they go to the trade show? The trade show is just a show - the place to talk up your products and services.
Your sales come from your follow up.
Reasons for Not Following Up The reasons salespeople and managers drop their leads after trade shows almost always fall into one of two categories: 1.
Busy - you are playing catch up after just having been away at a trade show for 3 days 2.
Perceived Low Quality of Leads - you may perceive most of the leads to be low quality and feel like following up is not worth your time Time is the main factor.
The perception is that your time is better spent catching up or doing something else completely.
Those reasons are valid.
You are busy and, statistically, most leads will be dead ends.
The problem is that those reasons - ahem, we'll start calling them excuses now - are true for everyone, even for the people who do their follow up and realize their profits from the show.
Effective Methods of Following Up The goal of your follow up efforts is simple.
You (the exhibitor) need to make contact with your leads (the attendees) and get a clear response about whether or not each is interested in getting more information, having a meeting, or buying.
You can do this in one of three simple ways.
1.
Calling - time consuming but effective 2.
Email - individual emails or an email blast personalized for each lead (like a mail merge) 3.
Mail - a packet, letter, or postcard mailed to each lead You can do each of these yourself or you can outsource your trade show follow up to a professional agency such as Lead Optimize who will contact each of your leads using one or more of these methods.
Outsource Your Trade Show Follow Up and Get More Sales Imagine getting back to your office after exhibiting and simply sending your leads to your Lead Optimize marketing manager who will take care of your follow up for you.
Each lead will be sent a beautiful email with your company's logo and information along with the opportunity to complete a short qualifiers form or to say, "no thanks, just looking.
" Remaining leads will be called directly by a professional and friendly caller.
Additional information can be sent via mail to some or all of your leads.
Once your trade show follow up is complete, you will receive the qualified, sales-ready list - the hot leads - which you can use to realize the profit from your show.
Fast and professional, outsourcing your trade show follow up to Lead Optimize is the best way to get the most from your investment.
To learn more about cost-effective trade show follow up services from Lead Optimize, call (832) 628-0987 or visit http://www.
LeadOptimize.
com
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