Over the years, I have found holistic practitioners most resist specializing in a certain condition, issue, or a certain type of person with a specific problem.
Here's what practitioner's tell me they don't want to turn away people or feel restricted.
But once you understand the power of niching (or discovering your areas of specializes) it can propel you and your practice forward.
So you might be asking yourself: Does choosing an area or a couple of areas that I will specialize in, really make a big difference when it comes to getting more clients and building your practice? The answer is YES, and here's why: # It's easier and affordable to market your business, because your message is clearer While we have to be good at our skill, we need a clear message of what we do and who we serve.
That is what brings clients consistently to us and makes us memorable.
Less resources are needed when you know the direction you're going in.
You 'get' them and their situation.
# Easier to verbally communicate what you do When that question is asked, 'So what do you do?' you won't shrink, you'll easily answer it and feel confident.
And you'll get people asking for your business card! # More referrals Your clients and others that know you will peg you as the "go-to-person" for the conditions, issues or challenges you specialize in.
I know an esthetician, and one of her main specialties is treating adult acne.
She is considered the "go-to-gal" for adults that are suffering from chronic breakouts.
Other practitioners refer clients to her that have acne.
# Can easily create passive revenue income sources Because you know this niche well you know what problems they have.
When you know what problems they have, you know what solutions they will pay for.
This is essential when offering classes, workshops, audios, and informational products.
If you're afraid you'll be limited, remember you can be a generalist with a growing specialty/ies in a certain area or areas.
Can you clearly see that there are big advantages to you and your potential clients when you start to become well-known for treating a certain condition, issue or type of person? I hope so! Here are my tips to discover your areas of expertise: Get clear on who you enjoy working with: what are their challenges, problems and conditions? Ask colleagues and other holistic practitioners for feedback.
Don't try to discover your specialty or specialties on your own, often we can't see them, even though they're right in front of us.
Find a business coach to assist you, it will be worth the time, energy and money you spend on this essential component.
Know you can always choose to work with people that are outside your specialty.
Remember your practice is your practice you get to choose who you work with and who you can refer to other people.
Give yourself permission to develop your expertise.
Remember, a practice is a practice...
we are in the process of practicing our skill.
This will take the pressure off and bring you more joy.
Promise.