Logo Designing Made Simple for the Beginners
Logo Designing Made Simple for the Beginners
When you look around you will see yourself surrounded with unending logos. Every single day you look at those fortune 500 logos that would be either pasted somewhere on the streets or appear on your TV screen. Logos become printed in your mind and make you remember the place or ad where you saw them. This is exactly what all the top marketers desire; their logos getting plastered into people's minds. These people know that a Brand is on top of all other things and aspects for a business. A story can be given to a Brand, you can give it a personality, and on top of all; a look. This is where logo designing steps in.
There was a time when I used to do logo design but I realized that hiring someone would be a lot better since I am not that good at this job. This is when I came up with a few tips that made logo designing simple for the beginners.
Firstly, you need to stand out. Many people consider this one a common tip that needs so special attention but tell me; how many companies of the same industry can you point out having similar logo designs? Especially when we talk about the small business; they do not get more than a couple of chances to make their way. Standing out means being remembered; once forgotten is always forgotten. Think of a selling proposition that is unique and come up with ideas to apply it in a logo; consider Caricatures may be.
Secondly, tag line is something where you need to tell about what you do. Your tag line should mean something and make sure it does. Keep in mind that you are no huge drinks company whose logo would be in people's face many times in a day. A tag line needs to be sharp enough and it should explain the reason why you can bring a difference in the consumer's life. Compare ‘Better than all the others' with ‘Make money while you sleep'; the second one sound much better and would grab immediate attention. If there is enough room available, your website's URL should be there as well.
Lastly, make sure that you listen to all your customers. If you come up with a few logo designs concepts; do not choose from them yourself, instead let your customers choose it for you. You have to value them and impress them at the same time.
When you look around you will see yourself surrounded with unending logos. Every single day you look at those fortune 500 logos that would be either pasted somewhere on the streets or appear on your TV screen. Logos become printed in your mind and make you remember the place or ad where you saw them. This is exactly what all the top marketers desire; their logos getting plastered into people's minds. These people know that a Brand is on top of all other things and aspects for a business. A story can be given to a Brand, you can give it a personality, and on top of all; a look. This is where logo designing steps in.
There was a time when I used to do logo design but I realized that hiring someone would be a lot better since I am not that good at this job. This is when I came up with a few tips that made logo designing simple for the beginners.
Firstly, you need to stand out. Many people consider this one a common tip that needs so special attention but tell me; how many companies of the same industry can you point out having similar logo designs? Especially when we talk about the small business; they do not get more than a couple of chances to make their way. Standing out means being remembered; once forgotten is always forgotten. Think of a selling proposition that is unique and come up with ideas to apply it in a logo; consider Caricatures may be.
Secondly, tag line is something where you need to tell about what you do. Your tag line should mean something and make sure it does. Keep in mind that you are no huge drinks company whose logo would be in people's face many times in a day. A tag line needs to be sharp enough and it should explain the reason why you can bring a difference in the consumer's life. Compare ‘Better than all the others' with ‘Make money while you sleep'; the second one sound much better and would grab immediate attention. If there is enough room available, your website's URL should be there as well.
Lastly, make sure that you listen to all your customers. If you come up with a few logo designs concepts; do not choose from them yourself, instead let your customers choose it for you. You have to value them and impress them at the same time.
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