There is no doubt about it, businesses around the world are becoming more lean and mean every day.
Customer relationships and advertising are at the forefront in the technological age.
With the help of the internet, businesses are able to focus their advertising dollars directly at their target market for extremely high turnover rates.
If your business does not make every attempt to utilize new tools on the market, your company may be left in the dust.
Your businesses advertising budget is probably the most important figure when it comes to generating new business.
Unfortunately, odds are it is the most overlooked too.
 Until recently, businesses around globe have advertised across all available mediums with very little feedback on what is truly effective advertising.
This applies not only to catching potential leads, but also brand building and product recognition.
The one similarity to nearly all print advertising is the call to action.
Most often, this is simply a phone number displayed somewhere on the advertisement.
If your advertisement is effective, your businesses phone will ring, it's that simple.
The number one drawback to this type of "shot gun" advertising is how blind the advertiser is on which ads are actually generating leads.
This forces the business to continue paying out for advertising that is not working, simply because they don't know better.
Modern businesses have revolutionized this process.
Imagine if every time the phone rang, you could instantly tell where your lead was generated.
Right down to the page in the phone book.
You can even tell the geographical location of the lead.
This new tool is being used by many top companies to save time and money, and it is available and affordable to your business.