Using Free E-books to create a viral marketing effect is not really new, but it can be very effective if it´s done right.
This article contains some tips and ideas to increase the chances for your e-book to become viral.
1.
The Headline: The Headline of your e-book must grab the attention of your targeted audience.
A good way is to ask a question or a "Call to Action".
2.
Content: This is by far the most important point when it comes to create a viral effect.
Create useful and unique content! "Content is King" is a wise word! 3.
Quiz: You can include a Quiz in your E-book and post the right answer on your website! Don't forget to include a link to the answer in your free report! 4.
Humor: Humor is another effective way to create a viral effect.
5.
Brandable: Create a re-brandable e-book and give your readers an incentive to spread your e-book.
You can set up your own affiliate program if you are selling your own products or you can include other affiliate links and make them rebrandable.
(that means your readers can insert their own affiliate links into the e-book to earn a commission by giving away your free report).
It's not easy to create a viral effect with viral e-books! Let your readers know that they are allowed to give the e-book away for free to their friend, their list or on their website.
To increase this effect you can give away a ready made Landing page to your readers, to make it as easy as possible for them to giveaway your report to build their list! It's very important to promote your free report, give it away for free on your website, post it to the most popular free e-book directories, blog about it, give it away to your list, post a download link at related massage boards and so on...
Warning: The most Free Reports fail when it comes to create a viral effect - applying these tricks will increase the chances to create a viral marketing effect with your free report!