Using SEO Competitor Analysis To Improve Google Rankings Fast
After optimizing your Atlanta local business website for the keywords you wish to rank for you need to know exactly what it is going to take to beat out your competition.
We do this by performing in depth SEO competitor analysis.
The first step in analyzing your competitor is to do a Google search for your targeted keyword.
Next you want to analyze the top 10 results for this keyword search.
Here are the things you want to check in your SEO competitor analysis: Do these businesses have the keyword in their URL? Do they have the keyword in their title (the blue clickable link in the listing)? Do they have the keyword in their description (the short summary of what the sites about below the title)? How many links do they have pointing at their site (find number of backlinks using yahoo site explorer)? How many of these links use the keyword as an anchor text link (read about anchor text here)? Analyze each of the top 10 results to see what you need to do with your site in order to surpass these listings.
All these factors play a part in ranking.
As a best practice, you should already have the keyword in your title and description if you have optimized your site correctly.
You may or may not have the keyword in your URL and that is something you can look into, but it is not mandatory.
The most important thing to look at is the backlinks and anchor text.
In a perfect world, to beat out the competition all you would need to do is obtain a backlink from each site your competitor has a backlink from and then just add more backlinks.
But it is impossible to see all of the competitions links in your SEO competitor analysis.
So just get as many of your competitors links as you can, then use the backlinking strategies we are going to talk about as we continue with this series and with time you should outrank the competition.
We do this by performing in depth SEO competitor analysis.
The first step in analyzing your competitor is to do a Google search for your targeted keyword.
Next you want to analyze the top 10 results for this keyword search.
Here are the things you want to check in your SEO competitor analysis: Do these businesses have the keyword in their URL? Do they have the keyword in their title (the blue clickable link in the listing)? Do they have the keyword in their description (the short summary of what the sites about below the title)? How many links do they have pointing at their site (find number of backlinks using yahoo site explorer)? How many of these links use the keyword as an anchor text link (read about anchor text here)? Analyze each of the top 10 results to see what you need to do with your site in order to surpass these listings.
All these factors play a part in ranking.
As a best practice, you should already have the keyword in your title and description if you have optimized your site correctly.
You may or may not have the keyword in your URL and that is something you can look into, but it is not mandatory.
The most important thing to look at is the backlinks and anchor text.
In a perfect world, to beat out the competition all you would need to do is obtain a backlink from each site your competitor has a backlink from and then just add more backlinks.
But it is impossible to see all of the competitions links in your SEO competitor analysis.
So just get as many of your competitors links as you can, then use the backlinking strategies we are going to talk about as we continue with this series and with time you should outrank the competition.
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