Building a website and getting it listed in the search engines aren't the same thing; simply setting up a site won't bring in traffic--traffic comes from earning a good rank in the major search engines. So many Internet Marketers and webmasters give up really easily when their search engine rankings falter but you don't have to be one of those people. This article will tell you how to keep your site ranking up with just a few activities.

Monitor Your Keywords: The life of any SEO campaign happens to be the keywords people are searching to find your website. Because people change their search habits and new keywords are continually being added to the list, it's important to keep monitoring your keywords. To keep your website ranking steady, study your main keywords and the related keywords. How people use words isn't always the same, so you need to be on your toes all the time. Making use of the variety of free and paid keyword tools available these days can make your job easier. Think about how you will need to work with the right keywords if you want to maintain your rank.

Use Keywords Where Appropriate: If your website doesn't include your keywords in the right places it could help you affect the overall rank of your site. Among the best places to insert your targeted keywords are titles, images and headlines. So many website owners and IMers want to ignore this part of business even though they know that it is important. By having your keywords inserted in the right places, you will have a better edge over your competition and it will become easier for you to maintain your rank. It is quite possible to get your site ranked well through backlinks but you should still put your keywords into your content strategically so that you don't risk that ranking falling over time.

Be Persistent: It's true that other skills may help or hurt you the one that will never fail you is persistence. Every person who has found success through SEO knows that persistence is a good thing and that if you don't practice it you probably won't get to where you want to go. It's common for discernible results to take a while to show themselves when you work in SEO but don't give up; just keep going forward. It is important to practice persistence here so that you can rank well and keep that rank for the keywords you have chosen to focus on. You will do better than your competitors here because most of the people you are competing against won't have your persistence. Just focus on the results and quit the thought of quitting.

Search engine optimization is an important skill for any Internet marketer and webmaster, and using it consistently is the only way you can improve your search engine rankings and maintain it.