How to Write an Effective About Us Page for Gift Websites
Giving and receiving presents is an exciting and fun experience and one that we all enjoy and with more and more people choosing to shop online for gifts, it's becoming increasingly important for gift websites to ensure that they capture this excitement and build on it. One key way for business owners to do this is through creative and compelling website copywriting. The ideal place to really show off your business's brand and inject some fun and passion into your website copywriting is on your 'About Us' page.
The About Us page of a website can be a tricky page to get right so check out some top website copywriting tips so you can make your About Us page a success...
Behind the scenes exposure
As the phrase goes 'people buy from people' so be open and friendly with your website visitors and introduce yourself and your team members in your About Us page. There's no need for a complete biography of their lives, just some fun snippets of information about them or perhaps you could give your team members a quick interview to find out about their favorite and worst gifts they've been given or sent-this keeps it entertaining and light. Even if you're a sole trader, you can still share some information about yourself and make it fun and perhaps get someone to interview you. The point is that your website copywriting should reflect the people behind the business.
Interact with your visitors
You could consider having an 'Ask the Team' section on your About Us page. If you have a team of gift experts working for you or even if you work alone list the names, job titles and direct email addresses and phone numbers of your team (or departments if you work alone) so people know who they are talking to and that their question will be answered by the correct department. This also promotes interaction with your website visitors and will encourage them to contact you and start a dialogue.
Upload Pictures and Videos
Images and videos will enable your visitors to put a face to a name and have a stronger connection with your business. Images and videos are also ideal if you're not confident with website copywriting, however you should always use some text to introduce and explain your uploads. You could consider uploading pictures or videos of your team with their favourite gifts from the website, your team at various trade shows, launch nights, events and so on.
There are plenty of ways to make your 'About Us' page appealing to your target audience with creative and compelling website copywriting. Make sure that you ask someone outside of the business to read the About Us page before you can upload it and get their thoughts on whether you have communicated the essence of your company through your content.
The About Us page of a website can be a tricky page to get right so check out some top website copywriting tips so you can make your About Us page a success...
Behind the scenes exposure
As the phrase goes 'people buy from people' so be open and friendly with your website visitors and introduce yourself and your team members in your About Us page. There's no need for a complete biography of their lives, just some fun snippets of information about them or perhaps you could give your team members a quick interview to find out about their favorite and worst gifts they've been given or sent-this keeps it entertaining and light. Even if you're a sole trader, you can still share some information about yourself and make it fun and perhaps get someone to interview you. The point is that your website copywriting should reflect the people behind the business.
Interact with your visitors
You could consider having an 'Ask the Team' section on your About Us page. If you have a team of gift experts working for you or even if you work alone list the names, job titles and direct email addresses and phone numbers of your team (or departments if you work alone) so people know who they are talking to and that their question will be answered by the correct department. This also promotes interaction with your website visitors and will encourage them to contact you and start a dialogue.
Upload Pictures and Videos
Images and videos will enable your visitors to put a face to a name and have a stronger connection with your business. Images and videos are also ideal if you're not confident with website copywriting, however you should always use some text to introduce and explain your uploads. You could consider uploading pictures or videos of your team with their favourite gifts from the website, your team at various trade shows, launch nights, events and so on.
There are plenty of ways to make your 'About Us' page appealing to your target audience with creative and compelling website copywriting. Make sure that you ask someone outside of the business to read the About Us page before you can upload it and get their thoughts on whether you have communicated the essence of your company through your content.
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