Basics

• Some website owners know that they need to learn more about SEO, and that's about the extent of their knowledge. That's OK, because there are plenty of webinars on the topic to get you up to speed. A good place to start would be with one to educate you on SEO basics. Topics likely to be addressed are search engines and how they work; methods for properly writing titles, headers and content; and Google's algorithm and how it periodically changes the game drastically.
  
  

Advanced

• Once you have a firm grasp on the basics, it's time to move on to more advanced areas of SEO study. SEO originally was approached as an add-on to your website. Something you would do after everything else was complete just because you knew you should. These days, SEO is well on its way to becoming a subset of Internet marketing and should be implemented from Day 1. It's that important. An advanced topic SEO webinar can give website owners a deeper understanding of how they can gain that critical first page listing.
  
  

Google Panda

• Google has the monster share of search engine traffic and, as such, commands an inordinate amount of attention when it comes to the SEO universe. A simple change in the Google algorithm sends website owners, especially those with high natural rankings, scrambling to figure out how it will effect their business. A good example was in February 2011, when Google's Panda update went live with the stated mission to reduce the high ranking of low content/low value websites. Accordingly, webinars began to address this topic.
  
  

Links

• Choosing appropriate keywords and building a network of links to your website is a crucial enough topic to occupy an entire webinar. Generally speaking, Google decides how much of an "authority" your website is by assessing how many outside websites have links to you. Learning how to link within the various pages of your own website, how to properly construct outbound anchor links and how to develop quality incoming links plays a large part in your eventual success.