Blogs were initially online personal diaries but then became a kind of an individual forum where the writer expressed his views on anything he felt was interesting.
In recent years, blogs have been used extensively as a marketing tool online.
These are five reasons why you should also adopt blogs for advertising: The simplest aspect of a blog is that anyone can do it.
You don't need specific skills and you don't need to master anything.
It's like scribbling notes or ideas.
Only this time, you're doing it on an online page which will then be available for public viewing.
All you need is a computer and an internet connection.
You can believe most blogs.
There are so many advertisements and products that mostly, you believe none.
But if you are reading the blog of a person who has used and written about a product, you can believe his or her claims.
It's like you usually do before buying a product - talk to someone who already has it.
Most blogs are free.
This is mainly because advertisement through blogs is never done alone.
Blogs are only seen as supplementary tools for an already existing online marketing tool.
Thus, blogs come free.
This is good for the business organisations, especially for start-ups.
However, it has been observed that paid blogs bring in more business but is undertaken by only who can afford it.
If your blogs are truthful, then your credibility grows.
If the readers appreciate your product reviews and comments on any sector, they will keep coming back.
They will also help in bringing more people to the site.
When your readership grows, so do your opportunities.
Advertisers could seek out your blog to put up their ads and affiliate programs.
You can thus make money out of your simple hobby of blogging.
With blogging, you will be able to create your own audience easily, rather than depending on the few people close to you to spread the word.
You can do this: Through e-mail.
You can use the e-mail to lead people to your blog.
E-mail is quickly losing its value as an advertising technique as compared to blogs but still, when you are still trying to build your blog a strong audience, e-mail helps.
Through subscription.
Pledge to keep the ids a secret and you can ask them to enrol for subscription to your blog.
Through understanding.
Know the likes and dislikes of your reader through surveys and cater to those.
Ask for feedback too.
Through networking.
You can join a blogging network, which shares the industry or genre or some other aspect of your blog.
This way, on link will show many blogs on the same subject.
Through RSS.
These feeds on your blog will increase its reach and readership.