Marketing With Blogs - The Good, the Bad and the Lucrative!
Let's face it - you've got a blog.
Your partner has a blog.
Heck, even that nine-year-old kid down the street is running his own blog.
What once started as an idle online pastime is now becoming one of the most effective marketing tools that affiliate marketers can get their hands on - if they use their blogs correctly, that is.
Like with most things in the world of internet marketing, blogging to promote a product or service can reap fantastic financial rewards, or it can blow up in your face and seriously damage the reputation of your business.
Blogs allow you the chance to really connect with your clients and understand what they're looking for from you - or it gives you the opportunity to let potential clients see just how seriously you take your business.
Believe it or not, blogging has led to the downfall of many affiliate marketers, simply because they did not know how to use a blog properly.
Luckily for you, I've got the skinny on how to use your blog to increase online traffic, boost conversion rates and make those all-important connections with your greatest asset of all: your clients! Do Your Research.
Remember, this blog isn't meant for you, even though you're the one who's providing it with content - rather, these blogs are meant for your clients as a soundboard to ask questions and make comments about your products or services.
Do your research and find out exactly what your potential clients are talking about in the field; to do this, simply Google your field, industry or niche along with the term "forums".
What pops up should provide you with ample opportunity to really get a feel for what your clients are looking for and what they want to see from affiliate marketers.
A savvy marketer like yourself will then take this information and generate blog posts around it, as this is highly effective for two reasons: you can answer potential client questions, and it increases traffic to your site.
It's a win-win situation for all! Keep Your Blog Fresh And Relevant.
A good blogger knows that the internet has created a whole generation of ADD-inflicted consumers; in other words, if your website and blog doesn't immediately capture the attention of potential clients by providing them fresh and valuable information, then you'll most certainly lose them to another affiliate marketer.
Attention spans are short these days, so make sure your blog is always eye-catching and filled to the brim with interesting and thought-provoking posts.
Sure, this may mean writing a few blog posts that have nothing to do with your specific product or service, but this will only further increase your value in the eyes of your clients.
Be Sneaky With Your Blog.
As much as you want to provide your clients with great information, as an affiliate marketer, you should be allowed to toot your horn whenever possible.
The key is to do it sneakily so as not to annoy your readers.
Testimonials offer a great opportunity to expound just how great your product or service is, as it's coming from another constituent.
The first rule of internet marketing is that clients are more likely to believe other clients than you, so take advantage of this key concept for maximum financial success.
Call Your Customers To Action.
On the few occasions that you do devote a blog posting to your affiliate's product or service, don't just make it an uninspired and dry sales pitch - rather, force your customers to take action by creating a blog post that's so compelling, they have no choice in the matter! Creating this kind of blog post is a bit like creating a sales page, except short, sweet and still generated towards your clients.
Offer a limited-time discount that only readers of the blog can have (use a discount code, for example) or post a link that your clients can click through without having to make them read through pages and pages of web content.
It's a simple yet effective way to increase your conversions and profits without having to spend thousands on a copywriter! As you can see, blogs are quickly becoming an essential part of every good affiliate marketer's business plan - however, it's how you use the blog that contribute the most to your success.
Follow these tips, and you're sure to get the kind of conversions that most affiliate marketers only dream about!
Your partner has a blog.
Heck, even that nine-year-old kid down the street is running his own blog.
What once started as an idle online pastime is now becoming one of the most effective marketing tools that affiliate marketers can get their hands on - if they use their blogs correctly, that is.
Like with most things in the world of internet marketing, blogging to promote a product or service can reap fantastic financial rewards, or it can blow up in your face and seriously damage the reputation of your business.
Blogs allow you the chance to really connect with your clients and understand what they're looking for from you - or it gives you the opportunity to let potential clients see just how seriously you take your business.
Believe it or not, blogging has led to the downfall of many affiliate marketers, simply because they did not know how to use a blog properly.
Luckily for you, I've got the skinny on how to use your blog to increase online traffic, boost conversion rates and make those all-important connections with your greatest asset of all: your clients! Do Your Research.
Remember, this blog isn't meant for you, even though you're the one who's providing it with content - rather, these blogs are meant for your clients as a soundboard to ask questions and make comments about your products or services.
Do your research and find out exactly what your potential clients are talking about in the field; to do this, simply Google your field, industry or niche along with the term "forums".
What pops up should provide you with ample opportunity to really get a feel for what your clients are looking for and what they want to see from affiliate marketers.
A savvy marketer like yourself will then take this information and generate blog posts around it, as this is highly effective for two reasons: you can answer potential client questions, and it increases traffic to your site.
It's a win-win situation for all! Keep Your Blog Fresh And Relevant.
A good blogger knows that the internet has created a whole generation of ADD-inflicted consumers; in other words, if your website and blog doesn't immediately capture the attention of potential clients by providing them fresh and valuable information, then you'll most certainly lose them to another affiliate marketer.
Attention spans are short these days, so make sure your blog is always eye-catching and filled to the brim with interesting and thought-provoking posts.
Sure, this may mean writing a few blog posts that have nothing to do with your specific product or service, but this will only further increase your value in the eyes of your clients.
Be Sneaky With Your Blog.
As much as you want to provide your clients with great information, as an affiliate marketer, you should be allowed to toot your horn whenever possible.
The key is to do it sneakily so as not to annoy your readers.
Testimonials offer a great opportunity to expound just how great your product or service is, as it's coming from another constituent.
The first rule of internet marketing is that clients are more likely to believe other clients than you, so take advantage of this key concept for maximum financial success.
Call Your Customers To Action.
On the few occasions that you do devote a blog posting to your affiliate's product or service, don't just make it an uninspired and dry sales pitch - rather, force your customers to take action by creating a blog post that's so compelling, they have no choice in the matter! Creating this kind of blog post is a bit like creating a sales page, except short, sweet and still generated towards your clients.
Offer a limited-time discount that only readers of the blog can have (use a discount code, for example) or post a link that your clients can click through without having to make them read through pages and pages of web content.
It's a simple yet effective way to increase your conversions and profits without having to spend thousands on a copywriter! As you can see, blogs are quickly becoming an essential part of every good affiliate marketer's business plan - however, it's how you use the blog that contribute the most to your success.
Follow these tips, and you're sure to get the kind of conversions that most affiliate marketers only dream about!
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