There are many ways businesses can use Mini-CD's to promote themselves.
Here are a few facts about them-and how you can use them to your advantage.
Flexibility of shape and size.
Most Mini-CD's are 80 millimetres wide, with approximately 180 MB of data storage space and 21 minutes of audio.
Most Mini DVD's contain approximately 1.
5 GB of space and will play 30 minutes of video.
Mini CD's don't have to be round; they can come in rectangular, triangular, or irregular shapes.
They're widely compatible.
Most CD players are compatible with the smaller size of Mini-CD's.
They're easy to mail.
Mini-CD's have the advantage of being compact and better able to fit inside a direct mail package.
They're also lighter and less expensive to mail than an ordinary CD.
They're effective business cards.
While a traditional business card holds only your personal information, a business card CD can essentially be a tiny commercial for your business.
They're versatile.
Mail them to consumers, distribute them at trade shows, or include them as gifts in your products.
Give a sales presentation-without actually being there.
It's easier to get a prospect to watch a Mini-DVD than to convince them to let you come over and give a sales presentation.
Bring prospects to your website.
Why wait for people to read your URL from your business card and type it into their browser, when you can take them to your site during your presentation? A Mini-CD is a powerful weapon in your marketing arsenal.
It's a great way to introduce yourself to new prospects, take your sales efforts to the next level, and keep in touch with long-time customers.
With a Mini-CD, you definitely have an edge.