Oh, hi there, Jan here, sharing a bit about email marketing and how to include plenty of content in those emails.
I don't know about you, but I get all lost in email marketing sometimes, thinking I should keep it short and simple, because people are so busy.
But, then there's not enough content.
When I open an email, I personally want some content, some reason to open the darned thing.
So, I try to give my readers the same value I would like.
Enough content makes opening an email worthwhile.
Honest subject lines - If your reader didn't buy something from you, they have no account.
Don't mislead them.
Be honest in your subject line and give them something that is true and real.
I delete emails that have misleading subject lines, without reading them.
Personalize the email - Use their first name, but don't get in their business.
Don't you hate it when someone tries to read your mind and gets in your face about your business? Give them the straight of whatever you're sending them.
Focus on giving them substance in the email and a link that works.
Be valuable by staying on topic.
Fulfill the subject line by giving the reader what you promise.
End on a good note - Share something good.
We all hear enough bad news to last us a life time.
Share good news.
Tell your reader something good that is happening, and give them a chance to respond to your by including your email or at least have a repliable email on the account.
I never did understand sending out messages from a do-not-reply @ website.
com email.
How rude! You want them to read what you say, but they can have nothing to say back to you? Add a PS.
- PS.
I just wanted to thank you for reading my message.
Contact me for more information or click the link.
PS.
I can't believe, I almost forgot to tell you about the added bonus (give them the bonus).
PS.
Oh, yeah, there's more to this, click the link to get your extra bonus.
I can't wait for you to see it.
Then let me know what you think.
PS.
Notice my email has changed.
Please update it.
And another thing, be sure you put your name in the email.
They deserve to know who is sending the message and it's really nice to have an idea what the person is all about, so include your title or your slogan, under your name.
Give them something to grasp about YOU personally.
Don't forget to click on the links below.