What is the Maximum Niche Advantage? A maximum niche advantage is your ability to separate your business, product or service from the competition in the best way possible.
Many businesses have a niche.
However, I've noticed most are not getting the maximum niche advantage out of their business, product or service.
It's like an eight-cylinder car running on only two cylinders.
The sad part is most people don't notice this until it's too late.
On the other hand, if they do notice, most people have no idea how to solve it and get the most out of their niche marketing efforts.
You know how important having a niche is ...
now discover how to get the most out of your niche marketing efforts.
Follow the "5 steps to Growing Rich with a Maximum Niche Advantage.
" 1.
Do I Know Who My Competition Is? This seems like an obvious point, but I'm surprised how many people I interview who have only a vague, abstract view of who their competition is.
They may have some names and locations but they don't know their strengths, weaknesses, plans, history, problems, or goals.
You can get much of this from sales and promotional materials, their web site or simply a Google Search.
2.
Do I Know What My Competitive Advantages Are? What do I have or do that my competition doesn't have or do? This is your niche or U.
S.
P (Unique Selling Proposition).
Its how your prospective customers will make their buying decision.
If you don't have a competitive advantage get one or get someone to help you get or find one.
It's a must, especially in today's over-saturated marketplace.
3.
Do I Have My Competitive Advantages Written Down? And Do I Constantly Try To Add To Them? If you don't have your competitive advantages written down somewhere, you're not serious enough.
You'll have a harder time adding to your competitive advantages.
Start today, and make it a point to add to the list.
Make it a habit.
Research tells us it takes at least 21 days to create a habit.
So, try to add to the list for the next 21 days.
By doing this simple act, you'll start to notice more ways to add to your competitive advantage.
Odds are your competition isn't doing this - and that in itself will be a competitive advantage for you! 4.
Do I Know My Competitors Advantages Over My Product or Service? This is another area many people fail to look at enough.
Most don't want to admit the competition has any advantages over their product.
Sometimes it takes humility.
However, if you can take the rose-colored glasses off for a minute you may see new avenues and ideas.
Take the time to purchase one of your competitors products from time to time.
Note the sales materials, website, order form, how long it took you to get the product, the bonuses offered.
Also note the guarantee, the customer service, what do they do that you don't.
And commit yourself to matching or exceeding it.
5.
Do I Have A Program In Place To Survey My Target Customers current Needs Regularly? What your target market needed last month is not necessarily what they need this month.
That's why it's getting more important to keep your finger on the pulse of your target market as much as you can.
Find out their latest problems, concerns and fears.
Know what keeps them up at night.
What they're searching for this month.
Take advantage of the latest survey software available.
Or simply ask them.
Send a survey form in each order, mailing or newsletter you send out.
There you have it.
Now make it a part of your operating procedures, and watch your profits and sales increase.