Paul Colligan ended his Internet Master Series appearance with a bang, doing his best to remove doubts and concerns listeners may have had about podcasting.
Surprising Content Sources.
There is no excuse for lack of content.
Colligan names but a few ways to obtain material for podcasts: A.
Content Repurposing, i.
e.
, specific reformatting of existing information to accommodate podcasting technology.
For example, reformatting e-zine articles or blog posts.
B.
Recording interviews, conversations with experts.
C.
Insider reports on how podcasts, teleseminars are put together.
D.
Feedback on critical marketing issues in the news.
E.
Industry reporting.
F.
Use "Other people's" media.
Last Minute Hints to Better Podcasts.
1.
Pre-content Monetization.
Become an expert in a well-defined niche, and get comfortable with podcasting technology.
Consumers will buy from you if your content is good.
Use subtle means to sell within your podcast; paid and unpaid advertisements can be part of the training process.
In short, never pass up an opportunity to strengthen ties with your audience.
2.
Search for a Podcasting Mastermind Group.
Paul recommends a mastermind to assist with the content, creation, marketing, and monetization phases of podcasting.
A strong group of like-minded folks can assist you with the details of audio and video podcasting.
More importantly, it will provide a support network for the inevitable times of self-doubt.
3.
Get into iTunes! Apple controls 60% of the overall portable music player market (85% of the core iPod market), so marketers are well advised to get their content into iTunes as soon as possible.
It can as simple as asking the people at iTunes to include your material.
The payoff can be enormous: a guaranteed audience and instant credibility with new and existing subscribers: [Your subscriber] "Dude, where are you? " [-YOU-] "Got iTunes? " [Your subscriber] "Yeah.
" [-YOU-] "Type in my name.
" [Your subscriber] "Wow! How did you get in? " Don't forget to tell your list(s) that you are available on iTunes.
In time, you will notice that the relationship dynamics will change in your favor.
To build momentum, use press releases and personal content tagging to reinforce your podcasting breakthrough.
Conclusion.
Paul Colligan is an Internet Marketing heavy hitter, and he is arguably the number one podcasting expert online.
Face it, anyone who publicly states that "Corporate life stinks!" must be quite secure and self-assured.
Podcasting technology is bringing about change.
As an alternative to in-flight magazines for business travelers, as a new delivery system for teleseminars (produce, record, distribute online).
For better or worse, it's all part of a cultural shift (in North America, anyway) in information consumption habits - away from reading, towards listening and viewing.
Podcast or perish? --