Designing B2B E-Commerce Web Portal
Gradually, B2B businesses are entering into online era, using multiple screens and devices to access the websites. Unlike in old days, today new generation of B2B entrepreneurs are now prefer to buy online instead of contacting sales representative. They want to do comparative shopping, expect online quotes of their needs, to take advantages of marketing incentives on regular and seasonal shopping.
This changed behavior of B2B shoppers demands respective changes in the B2B online storefront designing approaches and practices. No doubt, responsive web design is must for them, but there are certain areas need special attentions while you opt to do successful B2B e-commerce web portal design. Here I don'?EUR(TM)t mess with graphics designing or layout designing much, but would like to focus on the strategic designing aspects of online shops such as content and user experiences by-and-large.
Focus On Content:
In recent past, B2B websites had scanty content with short and precise product descriptions where a common assumption was working that B2B buyers know the product due to its product numbers used by manufacturers. Unfortunately, the monopoly of sizable manufacturers ends in recent time and growing numbers of competitors ends of such product awareness and familiarity. Sometime range and types of products also increased many folds for a single manufacturer.
These pose new challenges for the content producers and presenters. They have to be enough descriptive and present content in to-do-scan format. Multiple product images taken at various angles are essential along with zoom facilities and retina display. Videos for product and its usage or guiding demos are must on modern B2B e-commerce landscape.
Majority of B2B e-commerce buyers are of young age and tech-savvy so online chat feature is a given feature. You need to create rich content covering details like SKU numbers of products, names of manufacturers, geographic info, product specifications, dependencies, measurement units of product, price structure, marketing incentive inclusion, user guide, warning or precautions if needed, and so forth according to product niche.
Content should be professional and written by niche experts with the help of professional content writers. Inclusion of CTA, linking internally and externally, and fulfilling SEO needs are some areas demands careful attentions of e-commerce web designer and content writers in marketing teams.
Focus On UX:
Just like B2C, our modern B2B customers expect fast loading of website, rapid interactions on the site, means all sorts of performance related issues should be address in our B2B website designing. Comprehensive and quick navigation is a part of the best user experiences so we should have advance filtered and faceted in-site search facilities along with the excellent main and side navigations.
Today, B2B customers also prefer to have site reviews, feedback, rating like features on appropriate places. Some clients also like to include social media integration at checkout and other places like on the product pages so their customers can take opinions of their social circle regarding to the product before final purchase.
In B2B business, repeat order is common thing so inclusion of order history feature, wish list, inventory info, shipment and freight info, etc. are alluring features and functionality that can keep your B2B customers loyal and would be some reasons to attract more traffic.
Fortunately, B2B e-commerce website designing teams at Lujayn is focusing on the B2B e-commerce website designing highly and is experienced as well as expert in order to meet the needs of modern tech-savvy B2B customers who have all sorts of gadgets and tools to do such big shopping online with desires security and excellent user experiences.
This changed behavior of B2B shoppers demands respective changes in the B2B online storefront designing approaches and practices. No doubt, responsive web design is must for them, but there are certain areas need special attentions while you opt to do successful B2B e-commerce web portal design. Here I don'?EUR(TM)t mess with graphics designing or layout designing much, but would like to focus on the strategic designing aspects of online shops such as content and user experiences by-and-large.
Focus On Content:
In recent past, B2B websites had scanty content with short and precise product descriptions where a common assumption was working that B2B buyers know the product due to its product numbers used by manufacturers. Unfortunately, the monopoly of sizable manufacturers ends in recent time and growing numbers of competitors ends of such product awareness and familiarity. Sometime range and types of products also increased many folds for a single manufacturer.
These pose new challenges for the content producers and presenters. They have to be enough descriptive and present content in to-do-scan format. Multiple product images taken at various angles are essential along with zoom facilities and retina display. Videos for product and its usage or guiding demos are must on modern B2B e-commerce landscape.
Majority of B2B e-commerce buyers are of young age and tech-savvy so online chat feature is a given feature. You need to create rich content covering details like SKU numbers of products, names of manufacturers, geographic info, product specifications, dependencies, measurement units of product, price structure, marketing incentive inclusion, user guide, warning or precautions if needed, and so forth according to product niche.
Content should be professional and written by niche experts with the help of professional content writers. Inclusion of CTA, linking internally and externally, and fulfilling SEO needs are some areas demands careful attentions of e-commerce web designer and content writers in marketing teams.
Focus On UX:
Just like B2C, our modern B2B customers expect fast loading of website, rapid interactions on the site, means all sorts of performance related issues should be address in our B2B website designing. Comprehensive and quick navigation is a part of the best user experiences so we should have advance filtered and faceted in-site search facilities along with the excellent main and side navigations.
Today, B2B customers also prefer to have site reviews, feedback, rating like features on appropriate places. Some clients also like to include social media integration at checkout and other places like on the product pages so their customers can take opinions of their social circle regarding to the product before final purchase.
In B2B business, repeat order is common thing so inclusion of order history feature, wish list, inventory info, shipment and freight info, etc. are alluring features and functionality that can keep your B2B customers loyal and would be some reasons to attract more traffic.
Fortunately, B2B e-commerce website designing teams at Lujayn is focusing on the B2B e-commerce website designing highly and is experienced as well as expert in order to meet the needs of modern tech-savvy B2B customers who have all sorts of gadgets and tools to do such big shopping online with desires security and excellent user experiences.
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