Web masters and bloggers often ignore tags because those tags are used too extensively and they generated no result in the past.
In the old days, web masters and bloggers did not really understand how important tags were and how to use these tags, therefore the value of tags is often overlooked.
However, if we use tags correctly, it can help in your blog advertising campaign and drive a lot of traffic to your blog.
How to use tags - A Step By Step Blueprint The most important thing is to choose your keywords carefully.
Remember, there are thousands of blogs coming up to the Internet every day, and waiting for people to come to visit their blogs.
That means, even if you are targeting a very small market, you should expect that there will be some blogs which are already there talking about the same thing as you did.
Therefore, if you want to stand out in the competition, the most important thing will be to target some highly searched, less competitive keywords.
To find such keywords, you can do a search in Google using phrase search.
That means you use a double quote (") to quote your word and start searching.
If the total number of pages returned is 30,000 or less, this will be a good keyword.
Once you have identified your keyword, the next step is to utilize three tags so as to tell search engine what your blog is all about.
There three tags are: title tag, keywords tag and description tag.
While title tag is a HTML tag written as , keywords and description tags are Meta tag written asand .
The title tag: On each blog entry you are strongly suggested to put your keyword in title tag like your keyword here.
Your title should correctly reflect what your web page is all about.
Since search engine pays high attention to your title tag, it is very important to construct it carefully and have search engine to index your site correctly.
User will also be able to find your website based on the keyword you are targeting.
The description tag: Main search engine like Google will still pay attention to this tag.
Actually the same rule is applied here; your keywords should be included in description.
In the search engine result page, the keyword being searched will be highlighted by search engine so that user can find out easily.
Users who see the highlighted keyword will click and go to your website.
The keywords tag: The keywords tag is used to notify web crawlers on what your page is about.
However, there were some web masters who did not know how to use this tag and they put all keywords inside, even if it is not related to the blog post.
It is common for them not to get any result! Actually, putting around 7 -10 keywords will be enough.
One more remark on keywords: it is totally OK to combine keywords together, or having more than one word as keywords.
In many cases, multiple-words tag is more effective than single tag, because single keyword is often very competitive.
For example, it is better to target "modern sheet music" then just "music".
Actually your blog will be shown up much easier if your blog post is targeting "modern sheet music"; Do not overuse tags Tag will be overused if you are not careful, just like what web masters did in the past.
Sometimes you may find yourself using too many tags that have only little or even no relation to your blog.
It happens because you do not want to miss any chance of listing your blog.
Remember that putting too many keywords is no use, or even counter-productive because search engine may not know what your blog really means.
Instead, focusing your keyword on 7 - 10 highly targeted keyword will be the most effective.