Section I: Email Marketing Training Plan
Implementation of Email Auto responders
One of the most crucial things in email marketing is follow up with
prospects. As you develop direct marketing methods, you will have an
influx of leads that you will need to manage. As in all sales, most
potential prospects will not convert on the first contact.
You will need stay on top with your prospects over time until they
convert. Also, once you have converted a visitor, you will want to
continue to market to them over time. It is much easier to make more
sales from an existing purchaser than from a new visitor.
Email auto responders have been improving in popularity as a direct
marketing technique and as a drip marketing technique. This technique
uses the power of emails to send to your entire lead base or to those
prospects that you choose.
An email auto responder can be sent manually or you can use a company
to help you prepare for the distribution of these emails.
One of the first things that you will need to do when establishing
this marketing technique within your business is to determine the
approach that you are going to take.
Email auto responders are usually very salesy in general, they
can be used to deliver information or informational articles, they can
be sent in a long series or they can be used as a way to deliver
information to anybody who has requested it.
Each piece serves a different purpose and you will want to decide the
best approach for your given product or service.
A perfect place to start is to consider your current company sales
approach to gain clients:
Are you currently using information, fear tactic?
Or more of a traditional sales approach?
Are your leads warm or cold?
Do your visitors react well to information
Or to a sale pitch?
When you are thinking about the approach, also think about what type
of email your ideal visitor would likely open. With email
auto responders being widely used, it is important that yours be done
in a way to attract interest from those who you are sending it to.
It is crucial to avoid your information from getting into the bulk
folder where no one will ever see it. Part of this strategy also
involves considering the source of your email prospects.
Are they self built (did you generate them yourself, or buy them)?
Do you currently have a strong lead generation system and your
prospects have opted in to get information? Are you emailing
information to leads that have not expressed an interest and are
therefore considered cold?
Once you have given some thought to each of these questions, you are
ready to start producing your email auto responders look and written
content.
This goes for your email marketing campaigns (ie. Solo Ezine
marketing),¦ find out what your target audience wants, expecting and
also what they are used to receiving. This is done thorough research.
You want to write your emails to really connect with your customers so
they build a bond with you.
Try setting up a free email account with a few providers (Gmail,
Yahoo, MSN, AOL, etc) and send yourself the email BEFORE mailing out
to your prospects or an ezine list.
This way you will be able to tell if the message gets trashed| in the
bulk bin, what it looks like from the readers point of view and more.
With email marketing, it is very important you TEST first.
Having exceptional emails that actually get through, will take your
relationship to the next level and prospects to clients.
Keep your eye out for more email marketing articles to help you raise
your business!
PS: Hi my name is Marc Martin and I would like to share something I think is very important in internet Marketing. I strongly beleive that we all need someone to follow in their foot steps or guide us to success. That's when I started looking for a person who knows about direct response Marketing. That's when I found the well known and well respected direct response marketing leader. Her name is Lisa Diane and if you follow her you are sure to succeed take my word for it she has changed my life completly arround.
For the last 14 years Lisa Diane has made quite a fortune online through direct response marketing. To be a millionaire you must think and act like a millionaire. Lisa has made a free video possible for anybody who wants to succeed in any kind of business or life in general.
Lisa's dedication, desire and willingness to help people from all walks of life achieve their goals as quickly as possible has made her one of the direct response marketing leaders.
For the first-time ever, Lisa is opening up and sharing her most closely guarded secrets to building multimillion dollar businesses - from scratch.
Free video on making money while going on vacation for a fraction of the price go to http://www.globalresortsnetwork.com/marcmartin
One of the most crucial things in email marketing is follow up with
prospects. As you develop direct marketing methods, you will have an
influx of leads that you will need to manage. As in all sales, most
potential prospects will not convert on the first contact.
You will need stay on top with your prospects over time until they
convert. Also, once you have converted a visitor, you will want to
continue to market to them over time. It is much easier to make more
sales from an existing purchaser than from a new visitor.
Email auto responders have been improving in popularity as a direct
marketing technique and as a drip marketing technique. This technique
uses the power of emails to send to your entire lead base or to those
prospects that you choose.
An email auto responder can be sent manually or you can use a company
to help you prepare for the distribution of these emails.
One of the first things that you will need to do when establishing
this marketing technique within your business is to determine the
approach that you are going to take.
Email auto responders are usually very salesy in general, they
can be used to deliver information or informational articles, they can
be sent in a long series or they can be used as a way to deliver
information to anybody who has requested it.
Each piece serves a different purpose and you will want to decide the
best approach for your given product or service.
A perfect place to start is to consider your current company sales
approach to gain clients:
Are you currently using information, fear tactic?
Or more of a traditional sales approach?
Are your leads warm or cold?
Do your visitors react well to information
Or to a sale pitch?
When you are thinking about the approach, also think about what type
of email your ideal visitor would likely open. With email
auto responders being widely used, it is important that yours be done
in a way to attract interest from those who you are sending it to.
It is crucial to avoid your information from getting into the bulk
folder where no one will ever see it. Part of this strategy also
involves considering the source of your email prospects.
Are they self built (did you generate them yourself, or buy them)?
Do you currently have a strong lead generation system and your
prospects have opted in to get information? Are you emailing
information to leads that have not expressed an interest and are
therefore considered cold?
Once you have given some thought to each of these questions, you are
ready to start producing your email auto responders look and written
content.
This goes for your email marketing campaigns (ie. Solo Ezine
marketing),¦ find out what your target audience wants, expecting and
also what they are used to receiving. This is done thorough research.
You want to write your emails to really connect with your customers so
they build a bond with you.
Try setting up a free email account with a few providers (Gmail,
Yahoo, MSN, AOL, etc) and send yourself the email BEFORE mailing out
to your prospects or an ezine list.
This way you will be able to tell if the message gets trashed| in the
bulk bin, what it looks like from the readers point of view and more.
With email marketing, it is very important you TEST first.
Having exceptional emails that actually get through, will take your
relationship to the next level and prospects to clients.
Keep your eye out for more email marketing articles to help you raise
your business!
PS: Hi my name is Marc Martin and I would like to share something I think is very important in internet Marketing. I strongly beleive that we all need someone to follow in their foot steps or guide us to success. That's when I started looking for a person who knows about direct response Marketing. That's when I found the well known and well respected direct response marketing leader. Her name is Lisa Diane and if you follow her you are sure to succeed take my word for it she has changed my life completly arround.
For the last 14 years Lisa Diane has made quite a fortune online through direct response marketing. To be a millionaire you must think and act like a millionaire. Lisa has made a free video possible for anybody who wants to succeed in any kind of business or life in general.
Lisa's dedication, desire and willingness to help people from all walks of life achieve their goals as quickly as possible has made her one of the direct response marketing leaders.
For the first-time ever, Lisa is opening up and sharing her most closely guarded secrets to building multimillion dollar businesses - from scratch.
Free video on making money while going on vacation for a fraction of the price go to http://www.globalresortsnetwork.com/marcmartin
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