How to Become a Sony Authorized Reseller
- 1). Submit an application online to become a Sony Authorized Reseller. Sony recommends to read the application thoroughly and to take your time answering its questions. Applicants failing to provide accurate details or neglecting to answer questions will find the application denied. An application must meet the required criteria set forth by Sony (this information is proprietary and not released to the public) in order for a representative to contact the applicant (see Resources).
- 2). Speak with the representative from Sony who will contact the person listed on the application as the main representative of the applying retailer. The representative will arrange a site inspection during the initial contact.
- 3). Submit to the site inspection as agreed with the representative on the date and at the time specified. Prepare the site as specified by the representative and present any other materials or documents the representative requests be on hand.
- 4). Agree to all conditions set forth by Sony once the application reaches final approval, which may take a while, following the site inspection. Sony usually constructs agreements with retailers on an individual basis, based on the location, segments, sites and markets the retailer serves.
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