SEO and Advertising Online For Small Business
For years now, the internet has become a dependable stream of income for business.
How? Simply by having more space, to advertise-virtual space is endless, whereas "real" space is finite, and the more finite a substance, the more costly.
So, virtual advertising, not to mention virtual companies themselves, have become more and more popular.
For a long time, SEO, or search engine optimization, has helped along potential clients.
Whenever a user types in a keyword, they expect relevant searches.
The process that search undertakes may be complex, but it involves the steps content creators have taken-SEO.
Content creators use search engine optimization with their content so that when a search engine is used, and is revolving around their content's topic, the search engine catches that content as "relevant.
" For example, an article with the term "Kleenex" found in it at least ten times will be very relevant when the key term "Kleenex" is typed in.
By using SEO, trafficking towards specified markets increase, which leads to more profit by the marketers.
However, the internet is very democratic, and the party with the most votes win-recently, the party that users belongs to has been "conquering" the web.
This is resulting in less trust for professional ads, especially now that ads are everywhere in the web.
The more ads that exist, the less trustworthy; the answer to that problem is SMM, social media marketing.
For years SEO has ruled the sandbox, but now it must "play nice" with SMM.
Social media marketing simply regards advertising as part of the blogosphere, social networking sites, and so on.
The way, the tactic "word of mouth" comes into play; a user to user conversation on Kleenex that promotes the product will be much more effective than a Kleenex advertisement.
Businesses have realized this, and are evolving by setting up chat rooms, blogs, videos, social networks, etc.
to encourage user to user virtual interface.
Interaction is key when it comes to clients and vendors, even between SEO and SMM.
Without SEO, the clients would not know where to find what they are searching for; without SMM, the client will not fall for any advertising "plots" a vendor may try.
How? Simply by having more space, to advertise-virtual space is endless, whereas "real" space is finite, and the more finite a substance, the more costly.
So, virtual advertising, not to mention virtual companies themselves, have become more and more popular.
For a long time, SEO, or search engine optimization, has helped along potential clients.
Whenever a user types in a keyword, they expect relevant searches.
The process that search undertakes may be complex, but it involves the steps content creators have taken-SEO.
Content creators use search engine optimization with their content so that when a search engine is used, and is revolving around their content's topic, the search engine catches that content as "relevant.
" For example, an article with the term "Kleenex" found in it at least ten times will be very relevant when the key term "Kleenex" is typed in.
By using SEO, trafficking towards specified markets increase, which leads to more profit by the marketers.
However, the internet is very democratic, and the party with the most votes win-recently, the party that users belongs to has been "conquering" the web.
This is resulting in less trust for professional ads, especially now that ads are everywhere in the web.
The more ads that exist, the less trustworthy; the answer to that problem is SMM, social media marketing.
For years SEO has ruled the sandbox, but now it must "play nice" with SMM.
Social media marketing simply regards advertising as part of the blogosphere, social networking sites, and so on.
The way, the tactic "word of mouth" comes into play; a user to user conversation on Kleenex that promotes the product will be much more effective than a Kleenex advertisement.
Businesses have realized this, and are evolving by setting up chat rooms, blogs, videos, social networks, etc.
to encourage user to user virtual interface.
Interaction is key when it comes to clients and vendors, even between SEO and SMM.
Without SEO, the clients would not know where to find what they are searching for; without SMM, the client will not fall for any advertising "plots" a vendor may try.
Source...