Digital printing has entered into an era with its main focus of attracting small businesses and offering quick production job turn around with high quality.
With the customization and variety of job specific orders, the quick printing industry, using the latest technologies, has outpaced the offset printing industry in the area of producing high quality printing, using relevant marketing, with a focus on the small business objectives and goals.
Digital printing outlets are finding their way to success by providing their clients with not only quality printing, but also using customization, providing their clients and end users with variable applications.
This means text and graphics can be streamlined and produced to fit the needs of many in a personal way.
For instance, if you have a production run of 1000 printed brochures, digital printing can change the style, text, format, and the information on each sheet in a single pass, thereby personalizing each printed brochure.
The key here is using relevant marketing and personalization to grab the end users' interest.
This is one very important strategic benefit to the small business client, offering speed, accuracy and customization, grouped with relevant marketing at a greatly reduced price over the popular offset printing process.
With more printing customers seeking to lower their marketing budget, it makes sense to have their materials produced in a cost effective and timely manner.
It is important to keep advertising costs down.
Therefore, small businesses are migrating toward the one stop shop convenience of digital printing where time constraints and quick turnaround are essential in a fast paced relevant marketing atmosphere.
In the past, before the digital printing phenomenon exploded onto the scene, small businesses were locked into the high cost and lengthy make ready process of the traditional style offset printing press.
When producing short runs the price for make ready, in most cases, exceeds the total monetary output by the customer, so the cost is passed onto the end user.
The key here is digital printing offers quicker turnaround time due to minimized prepress, fast make ready time, automated scheduling and maximizing customization to the customer base, where relevant marketing is crucial.
With so many positive attributes, digital printing is definitely the ideal printing solution for the customer and end user.
Along with the customization of printed text and high quality graphics many of today's digital printing outlets have beefed up their customization of bindery services, including binding, stitching, drilling and high speed folding, offering their clientele unsurpassed service.
In today's world, where quick response is essential to relevant market needs, digital printing and its array of positive attributes lends its success to the ever ending ideas of future applications.
The trend in pricing is decreasing per printed impression, making it the most attractive and the ideal solution for the cost conscious customer.
Players in the digital printing equipment manufacturing such as Xerox, Canon, Oce Printing systems and Xeicon are constantly seeking more cost effective directions focusing on higher quality color and relevant marketing standards.