There comes a time in every AdWords marketer's online life when things fail to work out as projected.
If such an affiliate marketer is not careful, everything that has been achieved can go down the drain just like that.
When an AdWords marketer faces a lot of set backs, there is only one thing that can be done - retreat and re-plan again.
There are a number of AdWords affiliate marketer blues that are capable of collapsing your whole AdWords affiliate business within a twinkle of an eye.
One of them is high cost per click.
High cost per click can ruin any AdWords affiliate business no matter how respected such an affiliate marketer is.
It has no courtesy of thinking twice about how experienced such an affiliate marketer is.
High cost per click makes you pay unimaginable AdWords advertising bill at the end of the month for advertising that hasn't performed really well.
The good news is that you can reduce your AdWords cost per click significantly without headaches.
It is a much easier task to accomplish than most people imagine.
All you need to do is ensure you have a high click through rate on your ads, a good account history, and ad groups with no more than 25 keywords.
You will also need to make sure than there is a high degree of relevancy between your ads, landing pages and keywords.
When you make sure that there is a high degree of relevancy between your ads, keywords, and landing pages, then you will enjoy AdWords marketing like you would enjoy a nice vacation at a very nice hotel in the Bahamas.