Essentials for Online Shopping Experience
Naturally, the companies or the retailers that come under this one-third category are performing their business in such a way that stands them apart from the rest of the online retailers. The following the key ingredients of online shopping that make the shopping experience excellent.
- Tracking and documentation feature: Up to a third of the online customers said that recording, printing and saving the copies of interaction with the online customer representative gives an evidence and provides the satisfaction. Therefore the online retailers should provide an opportunity to record the transaction while transacting with the web store. The retailers can send confirmation mail to the online customers and can also confirm the order via a personal phone call.
- Customer service & accessibility: Up to 40% of the online customers feel that the any option with which they can interact with the same customer service representative adds to an online shopping experience. And this feature adds value to the whole online purchasing process.
The online retailer can keep the logs of all the customers who called the customer service representatives for any product query, or for handling any issue, who has entertained the customer and who had briefed about the problem.
- Customer Friendliness: When requested what help make for an outstanding online shopping experience, 45% of the prospects said friendliness was a crucial element, in particular when it involves their interactions with customer service representatives. No person wants to deal with an individual who's impolite and harsh, so retailers need to make sure that the customer support representatives converse softly and in the perspective so that they can convey the desired message
- Web Store Efficiency: Consumers need to checkout swiftly and efficiently. Retailers should give them the possibility of checking out as being a visitor instead of forcing them to create an account. For the online customers who do create an account, make it a speedy and simple approach. Retailers just need to stick to just the bare minimum facts you need, putting necessary fields at the leading with the site and optional types towards the bottom.
Efficiency also becomes a point of concern when it involves a consumer issue. Consumers don't wait for a long time to resolve their pending issues for a long time. More than eighty percent of prospects need a quick resolution of their problems; or else, they become disappointed and don't convert into a returning customer. Your organization's representatives need to do all that they can to listen to the customer's issues and then troubleshoot to the perfection.
- Displaying information up front: if you want the on the web store experience really effective and has the desired efficacy, you should empower your consumers to take an informed decisions regarding their purchases. Online retailers can do this by giving in depth information about the merchandise they sell. Reply to their queries such as: Who is the manufacturer? What are the key ingredients? What would be the exceptional characteristics of the item? The retailers also need to give quality images of the items, giving prospects the alternative to zoom in and out for close-up views. Products such as clothes or electronic items should be highlighted by a 360-degree viewing angle so that the customers can see the back and front part of the product.
Also, a product that is motion oriented, such as automobiles need to be displayed in a video clip to highlight the model and its various features in motion. Add the information regarding the items' availability and price.
Similarly, customer reviews need to be included in the information of the products. A consumer who's ready to take the selected product or service might be swayed to buy if they come to notice about a review from someone who has recently purchased the same item.
These above said points are necessary for the retailers who want to opt for online vertical. Foraying in the online vertical is not a difficult task. However, the complex task is to stand out among the crowd of millions of retailers who already have the online store running in the vertical and are serving the online customers.
Retail PRO eCommerce Integration with 24SevenCart.
- Tracking and documentation feature: Up to a third of the online customers said that recording, printing and saving the copies of interaction with the online customer representative gives an evidence and provides the satisfaction. Therefore the online retailers should provide an opportunity to record the transaction while transacting with the web store. The retailers can send confirmation mail to the online customers and can also confirm the order via a personal phone call.
- Customer service & accessibility: Up to 40% of the online customers feel that the any option with which they can interact with the same customer service representative adds to an online shopping experience. And this feature adds value to the whole online purchasing process.
The online retailer can keep the logs of all the customers who called the customer service representatives for any product query, or for handling any issue, who has entertained the customer and who had briefed about the problem.
- Customer Friendliness: When requested what help make for an outstanding online shopping experience, 45% of the prospects said friendliness was a crucial element, in particular when it involves their interactions with customer service representatives. No person wants to deal with an individual who's impolite and harsh, so retailers need to make sure that the customer support representatives converse softly and in the perspective so that they can convey the desired message
- Web Store Efficiency: Consumers need to checkout swiftly and efficiently. Retailers should give them the possibility of checking out as being a visitor instead of forcing them to create an account. For the online customers who do create an account, make it a speedy and simple approach. Retailers just need to stick to just the bare minimum facts you need, putting necessary fields at the leading with the site and optional types towards the bottom.
Efficiency also becomes a point of concern when it involves a consumer issue. Consumers don't wait for a long time to resolve their pending issues for a long time. More than eighty percent of prospects need a quick resolution of their problems; or else, they become disappointed and don't convert into a returning customer. Your organization's representatives need to do all that they can to listen to the customer's issues and then troubleshoot to the perfection.
- Displaying information up front: if you want the on the web store experience really effective and has the desired efficacy, you should empower your consumers to take an informed decisions regarding their purchases. Online retailers can do this by giving in depth information about the merchandise they sell. Reply to their queries such as: Who is the manufacturer? What are the key ingredients? What would be the exceptional characteristics of the item? The retailers also need to give quality images of the items, giving prospects the alternative to zoom in and out for close-up views. Products such as clothes or electronic items should be highlighted by a 360-degree viewing angle so that the customers can see the back and front part of the product.
Also, a product that is motion oriented, such as automobiles need to be displayed in a video clip to highlight the model and its various features in motion. Add the information regarding the items' availability and price.
Similarly, customer reviews need to be included in the information of the products. A consumer who's ready to take the selected product or service might be swayed to buy if they come to notice about a review from someone who has recently purchased the same item.
These above said points are necessary for the retailers who want to opt for online vertical. Foraying in the online vertical is not a difficult task. However, the complex task is to stand out among the crowd of millions of retailers who already have the online store running in the vertical and are serving the online customers.
Retail PRO eCommerce Integration with 24SevenCart.
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