As an Internet business owner, you hear the phrase "the money is in the list" on an almost daily basis.
Perhaps this form of social proof convinced you to build a list for your business in the first place, rather than sending visitors directly to a sales page.
Initially, things probably went off without a hitch.
You created a high quality squeeze page, redirected all of your traffic to it, and then started counting the opt-ins.
It may have bothered you at first to give up sales you could have made directly, but you knew it was worth it - or at least you thought it was worth it.
Unfortunately, things didn't work out as everyone predicted they would.
And now you're struggling to make enough off of your list to pay for your autoresponder, when you know you could have made five times as much through direct sales.
You want to give up and go back to direct sales, but you're hoping there's some other way.
So why aren't your customers buying from you? There are a number of reasons.
In the remainder of this article, I am going to present the top seven - the most likely reasons why they have for not purchasing your offers.

1. You made too many offers too soon.
   This kills a lot of lists.
   Ifyour first few emails in your autoresponder series bombard readerswith offers, there's a good chance that the people receiving youremails aren't reading them anymore.
   
2. You gave out low quality information.
   This, too, is a big listkiller.
   In a desperate effort to make a list, site owners throwtogether low-quality information.
   What they don't understand is thatthis wont list subscribers reading.
   
3. You do not have enough credibility.
   If you immediately launch intoa product offer in the first issue, you probably will have nocredibility with your subscribers whatsoever, which will act as abarrier to their buying.
   
4. Your offer is not good enough.
   If you don't have at leastreasonably good products, you can expect less and less list membersto buy each successive product.
   You can also expect more returnrequests.
   
5. You offer untargeted products.
   If you are bombarding your listswith untargeted offers, not only will they not buy, but they alsowill stop paying attention and may even unsubscribe.
   
6. You have made it too difficult for subscribers to actuallypurchase from you.
   If you don't accept credit cards and Paypal at abare minimum, you can expect that very few people will purchase youroffer.
   No one wants to write out a check and mail it to you.
   Seriously.
   
7. Your pitch was too weak.
   Perhaps you failed to give them a freedemo version of your product or perhaps the copy simply was notcompelling.
   Whatever the reason happens to be, you didn't compel yourreaders to buy, so they didn't.
   

As I said earlier, I am not going to provide you with solutions to each of these problems.
The solutions should be relatively self- evident.
All you have to do now is re-read these seven items, identify which of these is preventing your subscribers from buying, and then revise your strategy to eliminate these barriers.