Cubed Creative - Banner Stands
If you have recently been at a trade show or exhibition and noticed that your foot traffic is less than impressive, you should consider using a portable bannerstand display to help boost your booth image and small companies typically have a limited trade show budget and cannot afford the big time booth display. For these companies it is practical to invest in portable bannerstand displays.
Bannerstands come a huge range and are very versatile they make a great choice for exhibitions, retail display, promotional events, indoor and outdoor displays. Are you introducing a new product at a tradeshow or exhibition? banner stand is relatively inexpensive and its visual graphics can help project your company's image and message to passing attendees and exhibitors.
The portable bannerstand display allows for easy setup, breakdown and the ability to transport from place to place, making it the ideal trade show / exhibition display for the sales and marketing department. Portable display banners come in their own travel cases that are as easily stored on an airplane, bus or cab and is checked as a piece of luggage. Banner stands are the perfect for your new product or service stand out on your stand. Designers can over design your banner stand but what they are actually designed to do is draw your customers in to your stand or new retail product to allow you to interact with them. If you are taking on the job of designing your graphics for your bannerstand then the following guidelines might be of some help.
Bannerstands are available in different styles and sizes to suit individual requirements. You can even select small bannerstands to display specific products and highlight your brand. If you want to get the best banner stands to meet your needs, you must consider your purpose. For example, if you regularly participate in outdoor events, it would be ideal to choose a banner stand that is specially designed for external use.
Banner stands designed for outdoor use are usually strong and sturdy. This enables them to remain stable when exposed to rain and wind. Moreover, the banners are themselves designed to resist weathering and fading to a greater extent.
Bannerstands that are designed for indoors use starts with budget stands which generally have one or two feet to give the lightweight stand more stability and premium stands that will allow you to change a cassette in your bannerstand unit allowing you to have multiple graphics.
Retail Environments
Consider the possibilities of using a bannerstand display as a point of sale display item for individual products and promotions. They are especially suitable for limited offers as the print can be swapped to suit a promotion, then changed when the promotion has ended or the terms have altered. It is much more budget friendly to simply change a banner graphic than replace a complete display. This is one of the main perks of using banner displays in a retail environment.
Presentations
In meetings and conferences where new ideas need to be conveyed in the most efficient way possible, a banner display has the size and presence needed to get the message across in a strong way that is memorable. The size of a banner display allows either big graphics to be displayed in a way that will be eye-catching and effective, or smaller, text based designs that will be informing and convey a large quantity of information easily to a group of people.
Work Environments
In professional environments where it is important to enforce company branding or company messages, banner stands can be used as a background display item that can sit out of the way and be used discreetly to improve business surroundings.
If fabric banner stands are used then they can also be used as {information points where posters can be attached to the banner using velcro so they can be presented and changed at will, providing workers with the most up to date information.
There are many more ways to use banner displays than just the ones suggested in this article, it just takes some lateral thinking to find ways of using your banner displays efficiently outside of the environment of exhibitions and trade shows.
These are some common design ideas so that you can create an eye catching effective banner stand that stands out from the crowd:
Positioning
Banner stands typically start about 100mm off the ground so don't put information too close to the bottom of your banner stand. The bottom 914mm is the least effective area to use for important information, so think carefully about what you want to put in that area. It is generally considered okay to put your company website at the bottom because once you've got the audiences' attention, they will read to the bottom if they are interested.
Captivate
You have only got a few seconds to captivate the audience, so don't waste it on your company name or web address. It is far better to use this space for a short phrase or sentence or attention grabbing graphics. This is particularly important if you are introducing a new product - you want it to stand out so ensure that you place it at eye level.
Less Is More
Do not over complicate the design. The temptation may be too cram as much information onto the banner stand as possible, but a design that is too busy will put people off. Too many bullets results in a message that won't get read, as your audience cannot take all the information in and will switch off.
Bullet points that are hard to read because of a background image can also be a problem. So it is best to create a clean design that has a high impact message.
Message
Concentrate on one message on your banner stand. The banner stand should be designed to create maximum impact. If the audience is only going to remember one thing from your banner stand, what is it going to be?
The best solution is to limit the entire exhibition banner stand to one concept, service or product. You can save specifications for later, perhaps with a literature stand nearby for those that want more information.
Images
To create the most stunning professional banner stand, you need pin-sharp graphics. Images need to be high-resolution quality. For the technically minded, images should be 300dpi @ 25% in CMYK. We will check your artwork on receipt but you do need to be made aware by your designer if any images are not to this standard and he will advise you accordingly of the risks involved in using sub-standard images.
We're Here To Help
Our in-house design studio is totally committed to providing you with support in order to get the best quality artwork and graphics possible for your project. We will help you with any artwork questions, issues or problems in creating and supplying your artwork for optimum quality and efficiency.
Free advice is available 8am - 5pm Monday to Friday.
Call 020 8350 1289
Cubed Creative
Based in Enfield, Middlesex, UK on the outskirts of Hertfordshire, Essex, London
www.cubedcreative.co.uk
Bannerstands come a huge range and are very versatile they make a great choice for exhibitions, retail display, promotional events, indoor and outdoor displays. Are you introducing a new product at a tradeshow or exhibition? banner stand is relatively inexpensive and its visual graphics can help project your company's image and message to passing attendees and exhibitors.
The portable bannerstand display allows for easy setup, breakdown and the ability to transport from place to place, making it the ideal trade show / exhibition display for the sales and marketing department. Portable display banners come in their own travel cases that are as easily stored on an airplane, bus or cab and is checked as a piece of luggage. Banner stands are the perfect for your new product or service stand out on your stand. Designers can over design your banner stand but what they are actually designed to do is draw your customers in to your stand or new retail product to allow you to interact with them. If you are taking on the job of designing your graphics for your bannerstand then the following guidelines might be of some help.
Bannerstands are available in different styles and sizes to suit individual requirements. You can even select small bannerstands to display specific products and highlight your brand. If you want to get the best banner stands to meet your needs, you must consider your purpose. For example, if you regularly participate in outdoor events, it would be ideal to choose a banner stand that is specially designed for external use.
Banner stands designed for outdoor use are usually strong and sturdy. This enables them to remain stable when exposed to rain and wind. Moreover, the banners are themselves designed to resist weathering and fading to a greater extent.
Bannerstands that are designed for indoors use starts with budget stands which generally have one or two feet to give the lightweight stand more stability and premium stands that will allow you to change a cassette in your bannerstand unit allowing you to have multiple graphics.
Retail Environments
Consider the possibilities of using a bannerstand display as a point of sale display item for individual products and promotions. They are especially suitable for limited offers as the print can be swapped to suit a promotion, then changed when the promotion has ended or the terms have altered. It is much more budget friendly to simply change a banner graphic than replace a complete display. This is one of the main perks of using banner displays in a retail environment.
Presentations
In meetings and conferences where new ideas need to be conveyed in the most efficient way possible, a banner display has the size and presence needed to get the message across in a strong way that is memorable. The size of a banner display allows either big graphics to be displayed in a way that will be eye-catching and effective, or smaller, text based designs that will be informing and convey a large quantity of information easily to a group of people.
Work Environments
In professional environments where it is important to enforce company branding or company messages, banner stands can be used as a background display item that can sit out of the way and be used discreetly to improve business surroundings.
If fabric banner stands are used then they can also be used as {information points where posters can be attached to the banner using velcro so they can be presented and changed at will, providing workers with the most up to date information.
There are many more ways to use banner displays than just the ones suggested in this article, it just takes some lateral thinking to find ways of using your banner displays efficiently outside of the environment of exhibitions and trade shows.
These are some common design ideas so that you can create an eye catching effective banner stand that stands out from the crowd:
Positioning
Banner stands typically start about 100mm off the ground so don't put information too close to the bottom of your banner stand. The bottom 914mm is the least effective area to use for important information, so think carefully about what you want to put in that area. It is generally considered okay to put your company website at the bottom because once you've got the audiences' attention, they will read to the bottom if they are interested.
Captivate
You have only got a few seconds to captivate the audience, so don't waste it on your company name or web address. It is far better to use this space for a short phrase or sentence or attention grabbing graphics. This is particularly important if you are introducing a new product - you want it to stand out so ensure that you place it at eye level.
Less Is More
Do not over complicate the design. The temptation may be too cram as much information onto the banner stand as possible, but a design that is too busy will put people off. Too many bullets results in a message that won't get read, as your audience cannot take all the information in and will switch off.
Bullet points that are hard to read because of a background image can also be a problem. So it is best to create a clean design that has a high impact message.
Message
Concentrate on one message on your banner stand. The banner stand should be designed to create maximum impact. If the audience is only going to remember one thing from your banner stand, what is it going to be?
The best solution is to limit the entire exhibition banner stand to one concept, service or product. You can save specifications for later, perhaps with a literature stand nearby for those that want more information.
Images
To create the most stunning professional banner stand, you need pin-sharp graphics. Images need to be high-resolution quality. For the technically minded, images should be 300dpi @ 25% in CMYK. We will check your artwork on receipt but you do need to be made aware by your designer if any images are not to this standard and he will advise you accordingly of the risks involved in using sub-standard images.
We're Here To Help
Our in-house design studio is totally committed to providing you with support in order to get the best quality artwork and graphics possible for your project. We will help you with any artwork questions, issues or problems in creating and supplying your artwork for optimum quality and efficiency.
Free advice is available 8am - 5pm Monday to Friday.
Call 020 8350 1289
Cubed Creative
Based in Enfield, Middlesex, UK on the outskirts of Hertfordshire, Essex, London
www.cubedcreative.co.uk
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