Here it is: On the surface, network marketing companies appear to be thriving communities of consuming customers all happy with the product that they are consuming and they really are, but what drives that community of thriving consumers has absolutely nothing to do with the product itself.
Let's think about this statement.
Let me ask you a question: Why did you get started in a network marketing business? You do not have to say anything out loud but answer this question in your head right now to yourself.
I guarantee your answer is somewhere along these lines: "Well,I started my business because I wanted to make some extra money and who knows maybe even become financially free.
" Am I right? Well let me ask you another question now.
When youtalk to leads about your business,what do you talk to them about? Most likely you try to stick to the corporate script which really ends up with your prospect asking you questions about the network marketing company products or services.
And by the end of the conversation you have lost control of the call and both you and your prospect end up confused (usually somewhere between details about the company product or service and compensation plan).
You get off the phone and hope that by some grace of God,this prospect you paid $5.
00 to call and confuse will decide to join your business.
Likely story! Here is Why: Successful Network Marketing has NOTHING to do with selling your prospect on your product at ALL! To the contrary, the only thing that you should EVER talk to your prospect about is the same thing that got you sold on the company business...
More Money and Financial Freedom! You see, Network Marketing is built on financial hopes and dreams and honestly, if you are looking for business builders to recruit into your organization your prospect's hopes and dreams of financial success are the only thing that you should speak to them about, so that they can sell themselves on it.
As an illustration of this principle,think about the situation this way, if you had equal amounts of the company product in one hand and money in the other, which do you think your prospect would choose? The top money earners know the answer to that question and that's why they make all the money! Here's the other shift in perspective that you're going to have to make if you want to have ultimate success with your business and it's simply a logical continuation on the point just discussed.
What you think of as the companies product is NOT the real product at ALL! Do you think your Network Marketing company product is it's moon juice or long distance service? If you do you are very wrong.
Continuing on from my last point, remember your network marketing business will not grow if you just push product.
It will only grow if you sell people on their financial dreams.
So if you think about it,your company's real product is it's sales training and marketing system.
The better your company's marketing system is able to help you generate sales, the better you will be able to reap the financial benefits of your business.
To extend this point further,eventually you'll want your downline to do all the work so you don't have to.
The simpler and more effective the marketing system plus the strong training your company provides, the easier your system will duplicate.
If you want to think about it in it's most simple form, your company's real product is it's ability to duplicate itself.
If you find a system that is easy to duplicate and you can have your prospect "sell themselves" on their financial dreams you will have a highly successful network marketing business.
Your job is simple: Find people that want to attain financial freedom your way, then shorten their learning curve so that they can go and do the same.