Event marketing is an exciting and innovative field that requires a lot of creativity and drive.
When a firm is hired to promote an event, its employees need to be organized, motivated, and imaginative.
It takes quite a talented group of individuals to make up a successful event marketing team.
There is room for all types and personalities of people in this exciting field, and a wide variety of jobs to be filled.
Here are just a few examples of the career opportunities available.
Event Marketing Sales Every company needs a good sales team! This is a great job for an extrovert who loves to talk to people.
Sales representatives are responsible for contacting potential clients, pitching the event marketing service, and closing the deal.
Demonstration of the product or service is also important.
Keeping up a good record includes keeping an ear to the ground and staying alert to any new opportunities.
It's just as important to build up a pipeline of potential sales as it is to keep closing new deals.
After all, those new clients need to come from somewhere! A professional demeanor, thorough knowledge of effective tactics, and reasonable knowledge of computers are all vital skills to have in any sales role.
Project Management After the sales team has brought in a new client, a liaison is needed between the client and the creative team.
The project manager will be the one to consult with the client about what is needed and communicate that to the people responsible for creating and carrying out the marketing plan.
The project manager will also be the one to keep the creative team on track and on deadline, making sure that the job is completed on time and on budget.
Qualifications for a role like this would most likely include experience managing large teams, superior communication and organizational skills, and the ability to motivate people effectively.
Computer skills are also essential, of course! Brand Ambassador At the event itself, many clients like to have brand ambassadors in the crowd to help disseminate knowledge and experience of their product.
A good ambassador will be able to educate consumers about the client's product and distribute samples along with knowledge.
The brand ambassador is an important part of the marketing team, and as such should be enthusiastic, outgoing, friendly, and above all, knowledgeable.
In addition to communicating with consumers, the role would include effective merchandising, including making sure that the product is displayed neatly and attractively.
The ambassador should always be on the lookout for sales opportunities and should also be able to use a computer to prepare end-of-day reports.
This is a job for an extroverted, friendly person with reliable transportation and good organizational skills.
The job may seem like it's just handing out samples, but there's so much more to it than that! Event marketing is an exciting field to get into with unlimited opportunity for efficient, motivated people.
These are just a few of the many job options available for those looking to break into the field.
Relevant experience, good time management skills, and an outgoing personality are terrific assets for these jobs.
With the right experience and enough enthusiasm, event marketing could be a great and fulfilling career.