What are the best ways to induce someone to give you an interview? It is simple, free advertising, potential clients, potential sales, potential exposure and distribution, all for a little time on their part.
You know it's like getting something for nothing almost.
It's like they almost really don't have to do anything but talk about themselves, which is so easy and they are going to get something for free.
I've started a membership site in which I offer video and audio interviews from successful professionals in the niche field I work in.
How do I get the big dogs to participate without having to pay them? Okay, here is a can't fail way; I would tell them that you want to become an affiliate.
Now, I did this even though my PR guy did set me up with John Carlton, Ted Nicholas and Alex Mendosian.
I may not have gotten the interviews with Ted Nicholas, Mendosian and John Carlton if I didn't tell them that I wanted to do an interview and promote them but I wanted to sign up as an affiliate.
As a matter of fact I signed up as an affiliate after I was introduced to them which John Carlton I signed up with his affiliate manager and he helped me set the final interview up.
The same thing with Ted Nicholas.
So I signed up as an affiliate, I had a Web site that has interviews in it and they could see that this is the way I promote and then I think that really helped me secure the interview and for them to get out their date book and pencil me in because I was serious, I'm already signed up in an affiliate and that interview was going to mean potential money in their pocket from their products.
Now, Ted Nicholas sold a membership site, now Alex Mendosian I promoted his Teleseminar Secrets, and John Carlton the same thing I promoted him at the end of the interview to his Copywriting Secrets line of products.
So you could approach someone and if you don't have anything you can say, "I want to sell for you; I want to become a salesman.
" You fill out their affiliate information and if they don't have affiliate sites, say, "I really like what you're doing and I'd like to help promote and sell your products and services.
" Every business out there would love to have a good salesman enthusiastically selling their product or service.
Why would they say no to that? So I think that would be a great angle for someone to approach to do that.
So with Dr.
Martini, he's putting on seminars all over the world and I'm sure if you contacted his office and said, "How can I promote Dr.
Martini's seminars?" You would get that information and then once you have that you could say, "Dr.
Martini, I'm promoting your seminars all over the world and I would like to request an interview with you to help me accelerate that.
Or to help me do that better.
" That is what I'd do to help get the interviews you want.