When you are advertising your website, you would prefer it if it comes as one of the top results of any search engines like Google. Hence, there is the need for a good SEO and an effective link building strategy. However, people are often disappointed with the results after going through a thorough link building campaign. Contrary to their expectations, their site doesn't receive a barrage of hits and links received are also not up to the mark. However, people often misinterpret the actual work of link building.

Link building is by no means a part of search engine optimization or by no means is it a full proof method of getting a top Google Pagerank. If you do want to get results, then you have to build up a link building strategy carefully, so that you can get the maximum benefits in return. For that, you must first know that strategic link building is about spreading your websites name online, especially in those sites that are a part of your work in the industry. Thus, it is all about gaining a stronger foothold for your website in the online market.

This online market actually includes all those sites, which appear in a Google search made by a prospective client. These may be sites providing reviews, giving comparisons, include forums for discussion or may also just provide a list of the companies available online. Thus, your main aim is to get the links of those information websites, which are most often visited by potential clients or customers.

You should be very clear about the branch of the industry that you serve. For example, if you are into the technological industry then instead of getting a link of the site offering general technological information you should be aiming for a site which deals specifically with your branch of technology. Such specific websites may be overlooked by your competitors but that is exactly where you will get an edge over them. You will never be able to get into the top end of search results, if your website lacks content. At the end of the day, your targeted clients look for good content and other sites want to share links with you only if you have a good content. Thus, you need to have a well written content, which is not only informative about every aspect of your product, but also contains the keywords that clients use in the search engines. This will get you in the search index of Google very quickly.

You can get yourself associated with a media site, where you can advertise your site and if you don't have the connections, then look for non-media sites with reviews and discussion boards and which is visited frequently by your prospective clients. After all these steps, it is time for you to sit back and take stock of which links bring you greater traffic and how much have you improves in the Google Pagerank.