CallTracker - The Missing Link in Analytics
Analytics is an imperative tool to measure the success of your website.
Tracking your analytics and fine tuning your website is necessary to maximize your advertising efforts, website traffic and conversions.
Analytics is a great tool to measure online advertising against online conversions.
A problem occurs if someone sees your ad but decides to call your company to place an order rather than go through the online conversion process.
Now analytics shows this as a person that viewed your ad but did not convert.
As this begins to occur for several people, the data from your analytics quickly becomes deceiving showing that your ads are not performing as well as they truly are.
In addition, if you want to invest in offline advertising such as magazine ads or television, how do you measure the success of these outlets? You can now measure the success of all your advertising efforts, both online and offline.
Your phone number can now be a tool for you to use in ads to track activity and measure success beyond the scope of a website or user clicks.
When a call comes into your telephone number, information can be sent to a custom webpage that collections information about the call including the number that call came from, the number dialed, and how long the call lasted.
This webpage then sends that information on to your analytics software.
Now, in addition to seeing how many people came to your site from an online ad, you can see how many people called you after seeing that same ad.
If a person sees your ad in a magazine ad or billboard and calls your phone number, then you can also track that in the same way through your analytics.
Now your analytics software becomes a tool to measure the success of all of your advertising efforts.
You can use local phone numbers to create a local presence in key cities or toll-free phone numbers to create a large company feel.
By using several different phone numbers, you can place a unique phone number in a specific ad or advertising medium and measure each phone number separately so you can see if a particular ad is working better than the next.
Having the ability to track offline response rates alongside online results, you now have found the missing link to a full view of customer conversions.
Tracking your analytics and fine tuning your website is necessary to maximize your advertising efforts, website traffic and conversions.
Analytics is a great tool to measure online advertising against online conversions.
A problem occurs if someone sees your ad but decides to call your company to place an order rather than go through the online conversion process.
Now analytics shows this as a person that viewed your ad but did not convert.
As this begins to occur for several people, the data from your analytics quickly becomes deceiving showing that your ads are not performing as well as they truly are.
In addition, if you want to invest in offline advertising such as magazine ads or television, how do you measure the success of these outlets? You can now measure the success of all your advertising efforts, both online and offline.
Your phone number can now be a tool for you to use in ads to track activity and measure success beyond the scope of a website or user clicks.
When a call comes into your telephone number, information can be sent to a custom webpage that collections information about the call including the number that call came from, the number dialed, and how long the call lasted.
This webpage then sends that information on to your analytics software.
Now, in addition to seeing how many people came to your site from an online ad, you can see how many people called you after seeing that same ad.
If a person sees your ad in a magazine ad or billboard and calls your phone number, then you can also track that in the same way through your analytics.
Now your analytics software becomes a tool to measure the success of all of your advertising efforts.
You can use local phone numbers to create a local presence in key cities or toll-free phone numbers to create a large company feel.
By using several different phone numbers, you can place a unique phone number in a specific ad or advertising medium and measure each phone number separately so you can see if a particular ad is working better than the next.
Having the ability to track offline response rates alongside online results, you now have found the missing link to a full view of customer conversions.
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