Many people do not understand the concept of press release distribution and why it should be used on
their sites. However it is extremely important that it be used.

When you write a press release document you are permitted to attach a few links to chosen words on
the file. People usually attach between two and three links per article. The links are mostly attached to
the key words that are found in the article. The keywords are the words that best describe the article.
The keywords are very important when you write a PR because they are the words that help Google
locate the article when somebody tries searching for them.

These links that on attaches to the keywords are links that take you back to the host website. Therefore
these are known as backlinks. When you are trying to optimize your website you must build backlinks
to make your site stronger. The more back links you have the better chances you have of Google
recognizing your site as a popular one and a stronger one. Usually you need to take permission to share
your links with an already well-established website. You always try to share your links with a site that
ranks better than you on Google. This helps your site use the popularity of the other site. However many
sites will not share its links with you. You will be rejected if the site does not see any prospect in you.

The best part about press release distribution is that you post your articles on a site which has a high
rank. When this happens you automatically begin to share links with the site. The site on its part does
not reject you because it needs your articles to stay alive. So the article director site and you begin to
share a symbiotic relationship wherein one depends on the other for its own gain.

Another aspect of posting such an article is that you do not use only one site for submissions. You
submit the same article to many sites. This is a very beneficial aspect because now you are sharing links
with many other sites that rank well. The affect this has can be easily seen on the rank that Google
begins to see your page as.

If you are currently on the hundredth page of the search result on Google, with every article that you
share you will begin coming closer to a highly ranked page. You may start appearing on the ninety
ninth pages with one press release distribution done in the right manner. As time goes by and you start
posting more PR's on these sites, you will start moving closer and closer to the first few pages on google!