There are many things that can make a blog make money but they all boil down to search engine optimization.
Whether it's keywording or backlinking or any other technique that seeks out traffic, the game is all about search engine optimization.
But since there are so many tips and tricks that a blogger can apply, things can get somewhat confusing.
Even with the best plans, some bloggers still fail at what they do.
Hence, it's important to learn from things that other bloggers have done wrong.
There are four common mistakes bloggers have made and one of them is choosing the wrong keywords.
For example, "bedroom designs" is a very popular keyword but it's not something one should use for a blog that talks about car seats.
The point is not just to get people to the blog but to get those people who will be interested in such a blog.
Another common mistake is overlooking the importance of the title tag.
Remember that every time an Internet user searches on a certain keyword, the search spiders will only index such pages that clearly indicate a relationship between content and the searched keyword.
And the first thing that these spiders usually take a cue from is the title.
Although there will be other things on the page that will be scanned, the title is often the first that alerts the spiders to the relevance of such page to what a searcher is looking for.
It is, thus, crucial to include the keyword in the title.
While it's true that a blogger makes money through the ads that are posted on his blog, this is no reason to stuff a page with ads.
This is another mistake that some people have made.
A page that has more ads than quality content is a big turn-off for readers.
First, it makes them feel tricked, especially when they have knowledge about problogging.
Second, readers come to a page to be informed or get something they can make us of.
Definitely, they won't come for the ads so this is a serious mistake to make.
By all means, keep those ads to a minimum and let that content shine.
Backlinking is a popular SEO technique that has been proven to work.
However, this doesn't mean that all links will make a good impression on a blog.
Some bloggers don't care about the quality of the sites or other blogs they link to and more often than not, this is not helpful, if not outright damaging.
Search engines like blogs with a lot of links but it's important to remember that the quality of content on such links also counts.
In the end, it's not only the amount of links on a blog but the reputation of these links that will make search spiders put value on them.