This article continues my series on how to achieve immediate results in network marketing by branding yourself.
People will join with you or buy from you when they view you as a leader and an authority in online marketing.
This series shows you how to ethically appear as a top income earner, even if you aren't making any money yet.
I will show you how to pull this off.
I strongly recommend reading my first three articles in this series before continuing.
In my last article, we went over the steps for setting up your hub (a blog) website and then creating an attention-grabbing headline on your My Story page.
Now we will go over the next easy step and what I think is the funnest part of branding yourself: placing pictures throughout your My Story page.
I want you to think about all the elements of your blog in terms of a points system.
By that I mean each item you add to your website constitutes a certain value to your prospect -- what we can quantify as "points".
Your prospects each have a different number of points that it takes to win them over and join your opportunity or buy from you.
For some it takes much more than others.
For example, adding a good headline at the top of your page with an offer for free material or training would be something like 20 points (arbitrary number).
Having excellent content on your blog would be maybe 40 points.
Having pictures of you throughout your site would constitute say 30 points.
Having videos on your site may be even more, like 50.
It may take a total of 100 points to win prospect "Gary" over.
It may take "Susan" 80.
And it may take "Fernando" a gazillion points, for prospects such as he will never be won over.
What you will want to keep in mind is that when you add highly personalized content to your site in the form of pictures, videos, and high quality articles, you are adding "points" that add up in your prospects mind, increasing your chances that they will trust you and then take you up on your offer.
Now, back to adding pictures.
These aren't just any pictures you will be adding.
You will want to select pictures of you having fun and obviously enjoying life.
As the saying goes, a picture is worth a thousand words and this is certainly true when it comes to your network marketing success.
Choose pictures from your past that show you, you and your family, you and your friends, on having a good time.
Find pictures when you went on vacation, where at parties, fine dining, recreation activities, or simply just you and your loved one hugging and smiling at the camera.
In addition to portraying yourself as a top income earner through pictures, you will also show that you are a real person -- someone your prospect can trust.
As I always say, people want someone they relate to and trust.
Your pictures will help people who are similar to you instantly identify with you.
Trust me.
Before they start reading what you have written, they will look at your pictures on your website first.
If you are married and have children, you will much more relate to married individuals with children rather than singles with no children.
And that is great because you are targeting your audience.
After you have chosen your pictures, I recommend staggering them throughout your My Story page so that you have a picture for every two or so paragraphs.
To get an idea of how this looks, just go to my blog to see an example.
That way, as people read your story, the pictures will reinforce how you now truly seem to be enjoying life and have overcome the same problems that they may be facing right now.
The whole point of your personal branding is to be the one who offers a solution to someone's particular problem.
Usually they are at your site because they need extra money, hate their job, or want to be their own boss.
By adding your select pictures you have just added leadership "points" in their mind and are one step closer to choosing you to lead the way.