Customer and Visitor Feedback

• Using the Drupal Webform module can help you to gather feedback from your customers or website visitors. Use the module as a way for visitors to inform you about technical issues associated with your website. For example, if customers are unable to display a certain image or video, they can click a link associated with the picture or video and be taken to a form generated by Webform. Your visitors then can provide you with feedback in reference to the technical problem. You can access the information to gain insight into such problems.
  
  

Preference Polls with Multiple Choices

• Drupal Webform also can be used to assess your visitors' preference on a given topic. Whether you have added a new feature to the website or are planning to implement something that can change the way they interact with the website, ask for their opinion by creating a poll using Webform. After deciding on your survey questions, add options that approve, disapprove or remain neutral towards your website's new features. Webform gathers and organizes the results in a file that you can access later. Using Webform in this manner will allow you to assess the wants and needs of your Web audience.
  
  

Online Petitions

• The Webform module also is a great way to get people involved in a cause or movement by creating a petition that visitors can use to express their opinion. Create a simple petition that does not require a log-in or password and quickly allows users to enter their name and whether they support the petition.
  
  

List Building

• People rarely make a purchase their first time visiting a website. Therefore, collect the contact information of your visitors to market to them continuously. Use Drupal Webform to collect the names and email addresses of your website visitors and build a database of potential customers. This will allow you to market your products and services to your database contacts at a later point in time through email.