Pay Per Click Mistakes - Avoid These Costly PPC Mistakes
Pay Per Click (PPC) is a common advertising model where marketers only pay when someone clicks on their ads.
This type of advertising has been around since 1998 and the most common PPC providers today are Google AdWords, Yahoo! Search Marketing, and Bing Search Engine Marketing.
Pay Per Click is an effective way to generate traffic to your website that can be converted to sales.
If done incorrectly, however, you can end up wasting a lot of time, effort and money.
Here are some of the most common mistakes and things you can do to avoid making them.
By far the most common Pay Per Click mistake is not doing keyword research.
The way PPC works is when users type their keywords in the search engine, relevant ads matching the keywords are shown in the search results.
If the PPC is being displayed on a regular website, the ad shown will usually match the most common keywords found on the content page.
If you don't do solid keyword research, you could end up spending thousands of dollars on a campaign that sends untargeted and hard to convert traffic to your website.
Save yourself a headache.
Always research the most appropriate keywords to use for your marketing campaign.
Another Pay Per Click mistake is the failure to track results.
PPC is not a set it and forget type of marketing campaign.
In order to make sure your marketing dollars are being well spent, you need to monitor the results you are getting from your investment.
If a particular campaign is not producing the results you want, then you'll need to put your money into something else that will.
There are several programs online that will help you calculate the ROI you are getting from your search engine marketing efforts.
Lastly, not linking to a relevant page is another common Pay Per Click mistake.
When people click your ad, they expect to be taken to a page that will provide them with the information they are looking for.
If you are selling products and services, they expect to be taken to the page that has the product they want to buy.
Not linking directly to what your visitor is looking for wastes both your time and theirs.
Don't beat around the bush.
Give them directly what they want.
When done correctly, PPC can help you generate the traffic and income you want.
Take the time to learn how to do it right and you'll be amply rewarded.
This type of advertising has been around since 1998 and the most common PPC providers today are Google AdWords, Yahoo! Search Marketing, and Bing Search Engine Marketing.
Pay Per Click is an effective way to generate traffic to your website that can be converted to sales.
If done incorrectly, however, you can end up wasting a lot of time, effort and money.
Here are some of the most common mistakes and things you can do to avoid making them.
By far the most common Pay Per Click mistake is not doing keyword research.
The way PPC works is when users type their keywords in the search engine, relevant ads matching the keywords are shown in the search results.
If the PPC is being displayed on a regular website, the ad shown will usually match the most common keywords found on the content page.
If you don't do solid keyword research, you could end up spending thousands of dollars on a campaign that sends untargeted and hard to convert traffic to your website.
Save yourself a headache.
Always research the most appropriate keywords to use for your marketing campaign.
Another Pay Per Click mistake is the failure to track results.
PPC is not a set it and forget type of marketing campaign.
In order to make sure your marketing dollars are being well spent, you need to monitor the results you are getting from your investment.
If a particular campaign is not producing the results you want, then you'll need to put your money into something else that will.
There are several programs online that will help you calculate the ROI you are getting from your search engine marketing efforts.
Lastly, not linking to a relevant page is another common Pay Per Click mistake.
When people click your ad, they expect to be taken to a page that will provide them with the information they are looking for.
If you are selling products and services, they expect to be taken to the page that has the product they want to buy.
Not linking directly to what your visitor is looking for wastes both your time and theirs.
Don't beat around the bush.
Give them directly what they want.
When done correctly, PPC can help you generate the traffic and income you want.
Take the time to learn how to do it right and you'll be amply rewarded.
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