Would you not want to get into the mind of a wildly successful SEO professional just to know how they do it? Is there some trade secret that they will not let up on that makes their work so successful? Maybe they keep a list of super keywords.
Is there even such a thing as a super keyword? It is just one of those SEO myths that you have not figured out yet.
We all use the same softwares to look for the best keywords.
And yet some SEO professionals do better than most of us.
There should be some secret they do not share with the rest of us.
They might have insider knowledge on Google algorithms or maybe they have big stashes of cash to buy links.
Because they wrangle up so much more traffic than us mere mortals, they must be cheating! Since everybody shares on the internet, it is really selfish that these SEO professionals keep trade tricks.
Or are their tricks illegal and unethical? If that was the case, evil should not be the way to succeed on the internet! Google algorithms are programmed to not do evil.
It says so in their manifesto.
But the truth is there is no trick.
No slight of hand or effortless success.
Any successful SEO professional has done the work.
And if they had made any short cuts, Google would catch up to them eventually, weeding out mediocre websites that make bland content.
The real sweat is mental sweat.
Writing, writing, and more writing of excellent content; content rules everything in spite of what SEO gurus may have lead you to believe.
True, technique is important too.
Keywords are important.
But technique will only drive in the internet user.
You'll get thousands of hits, but will they stay to read if what they find is keyword peppered gibberish? Probably not, gibberish gives most people nose bleeds.
The first craft any SEO professional must learn is impressive writing.
There are no tricks around real hard work to perfect your craft.
Now that you have that in your head, understand that the other teams do not play fair.
Search engine optimization or SEO is a powerful tool used by real businesses to increase their market share on the internet.
People spend real money on the internet, and businesses find all sorts of ways to get their attention.
What SEO does for the business minded is propel the website of an ecommerce outfit right to the top of search engine results.
So if an internet user is looking for something, types in a search, and the first thing presented to them is your website, you get to make the first sales pitch.
Here are eight SEO tricks the other players use to bump you off search engine rankings.
1.
Choose your keywords wisely.
Like we said earlier, no tricks, this is a matter of studying the numbers and going on intuition.
An ecommerce website does not want just visitors, it wants visitors who will convert to buying customers.
Sometimes the most popular keywords bring in buying customers, sometimes the second most popular keywords do.
Use your knowledge of how your particular customers think to make the final decision on which keywords to choose.
2.
Write in a way that has natural flow.
This just means that you are not supposed to overkill the keywords.
Keep it to two percent density keywords.
And as a writer, use your judgement to feel what is natural and makes sense.
3.
Pick out your most important keyword or keyword phrase and use it in your title.
Again, do not go over board with the keywords.
4.
Use keywords with meta tags and all your ALT tags.
It is route work to do, but do not leave these out.
5.
Keep the content moving.
Bring in a steady flow of new information or even rewritten information presented in new ways and new formats.
This keeps your visitors coming back for more.
It also impresses Google.
6.
Where ever you can get it, make back links that lead back to your own website.
By which we mean, good quality back links from reputable websites that also receive heavy traffic.
Google will favour more value to websites with more back links.
7.
Analyze your website traffic regularly.
Study where your traffic comes from, which pages are viewed most frequently, and which keywords most of your particular customers use.
Keywords can also be location sensitive.
The popularity of a keyword in a global market is different from the popularity of a keyword in a local market.
If you are targeting a local market, try to figure out what is different about your customers in that particular market.
They may use different keywords, have unusual grammar structure or unusual spelling when they type in keywords.
Whatever it is, figure it out and mimic these preferences when choosing keywords to target them.
Use bad grammar tricks and bad spelling tricks too if you have to.
8.
And lastly, say no to plagiarism.
This just means you should respect copyrights.
Most things on the internet are free, but you should still ask for permission to use somebody else's intellectual property.
At least pay for it, or credit them.
You cannot publish somebody else's work for profit with out their permission.
Nor can you claim it for your own.
If you copy content shameless, readers will know.
What you should do is at least rewrite the content, and express the same ideas in your own unique perspective.
No tricks please.