Promoting Your Blog Is Important to Your Success Online and Here"s Why
Promoting your blog is extremely important to your success online, whether you blog for fun, or for money.
Bloggers who earn an income with their blogs take promotion very seriously; because let's face it...
whether it's a business or a hobby, what's the point if no one sees your content? If you blog for business, you know that being on the front page of Google is the ultimate goal.
When someone types in your keyword, you want your blog to be in the #1 spot on page one.
This coveted position literally gives your business exposure to the world, and it guarantees you the lion's share of the clicks from the page.
Promoting y our blog the right way will help you reach this brass ring.
A few years ago, it was much to get your content to rank on page one of Google, but in order to keep the content on the internet fresh and original, Google has to update their search algorithms on a regular basis, and this means serious internet entrepreneurs have to stay aware of the latest developments in search engine optimization.
The search engines (Google, Yahoo, and Bing, for example) use web crawlers...
software that scrubs the internet looking for content.
A strong network of backlinks (links on the internet that lead back to your site), proper HTML coding, and good keywords are important if you want the crawlers to pick up your content.
Combined, these things play a powerful part in promoting your blog, as they alert the web crawlers to your content so they will rank your site, which means your target market will be able to find you.
Websites are also ranked by an organization called Alexa.
Alexa is a California-based subsidiary company of Amazon.
com which provides commercial web traffic data.
Your rank on Alexa also ties into how efficiently you're using backlinks, keywords, and HTML coding.
Once you've got traffic humming toward your site, your Alexa rankings increase, as well.
All of this may sound intimidating to the new blogger who simply wants to write about the things they love.
It would be easy for me to say it's not that difficult, but that is all relative.
The good news is, there are companies that specialize in search engine optimization, and you can hire someone to do the "back-end" work for you.
Last, but not least - and I'm SURE you've heard this one before...
Networking is incredibly effective for promoting your blog.
Yes...
networking! There are many groups and communities designed specifically for bloggers, and you can join them through social networking channels like Facebook and LinkedIn.
Once you find a community where you feel at home, you will appreciate the ability to swap ideas and share best practices with people who love to blog as much as you do.
So, there you have it! Promoting your blog is really simple...
and it's fun.
Happy blogging!
Bloggers who earn an income with their blogs take promotion very seriously; because let's face it...
whether it's a business or a hobby, what's the point if no one sees your content? If you blog for business, you know that being on the front page of Google is the ultimate goal.
When someone types in your keyword, you want your blog to be in the #1 spot on page one.
This coveted position literally gives your business exposure to the world, and it guarantees you the lion's share of the clicks from the page.
Promoting y our blog the right way will help you reach this brass ring.
A few years ago, it was much to get your content to rank on page one of Google, but in order to keep the content on the internet fresh and original, Google has to update their search algorithms on a regular basis, and this means serious internet entrepreneurs have to stay aware of the latest developments in search engine optimization.
The search engines (Google, Yahoo, and Bing, for example) use web crawlers...
software that scrubs the internet looking for content.
A strong network of backlinks (links on the internet that lead back to your site), proper HTML coding, and good keywords are important if you want the crawlers to pick up your content.
Combined, these things play a powerful part in promoting your blog, as they alert the web crawlers to your content so they will rank your site, which means your target market will be able to find you.
Websites are also ranked by an organization called Alexa.
Alexa is a California-based subsidiary company of Amazon.
com which provides commercial web traffic data.
Your rank on Alexa also ties into how efficiently you're using backlinks, keywords, and HTML coding.
Once you've got traffic humming toward your site, your Alexa rankings increase, as well.
All of this may sound intimidating to the new blogger who simply wants to write about the things they love.
It would be easy for me to say it's not that difficult, but that is all relative.
The good news is, there are companies that specialize in search engine optimization, and you can hire someone to do the "back-end" work for you.
Last, but not least - and I'm SURE you've heard this one before...
Networking is incredibly effective for promoting your blog.
Yes...
networking! There are many groups and communities designed specifically for bloggers, and you can join them through social networking channels like Facebook and LinkedIn.
Once you find a community where you feel at home, you will appreciate the ability to swap ideas and share best practices with people who love to blog as much as you do.
So, there you have it! Promoting your blog is really simple...
and it's fun.
Happy blogging!
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