If you are a writer then the best honor to you can be - Your writings are read and commented by more and more persons.
It requires a lot of hard work and research in writing an article.
But it is more painful to know that no one is reading your content because it is uninteresting to the reader.
You may be writing an article in order to promote something or you may be sharing information with the audience which you feel may be useful for them.
In both the cases you have to read a lot and research about the topic well in advance.
Then your job is to make it interesting for the reader which depends upon your writing skills.
However there are some guidelines which are discussed here that will make your readers interested in reading your articles: As morning tells the day in the same way title of your post decides whether your art will be read or not.
It should be such that it readily catches the attention of the reader.
Long text in the form of long sentences is boring.
Make the paragraph short in order to retain the interest of your reader.
In case you want to highlight any important point in your article make use of numbered or bulleted lists.
It suggests the user that you are switching to a new idea or a new step.
You can also use sub-headings to make your page interesting.
Case studies written in simple language explains well.
If you are describing about a product in your post you can use good examples along with their visually stunning pictures.
In case you are promoting a product explain in short the reason to buy this product.
Be logical but never try to impose yourself on the reader via your words.
Your article should be written with an aim that you are having conversation with someone.
This makes it interesting and people are ready to trust you too.
If you are using figures in your post you should use them precisely.
The use of facts inside your article's content will make you sound like an expert.